Study finds X banter with competitors is good for product launch

The degree to which social media engagement translates into sales for businesses has been an open question. In many cases, it can be hard to measure. However, a new study established that engaging in a little banter with ...

Airlines with more women at the top found to be more efficient

The aviation sector was one of those hardest hit by the restrictions in place during the COVID pandemic. Research led by the Universitat Oberta de Catalunya (UOC) analyzed the efficiency of 45 airline groups over two years, ...

Q&A: Expert discusses how AI is impacting the tax industry

Artificial Intelligence (AI) is impacting all industries, from entertainment to medicine to business and beyond. This includes the tax sector in which generative AI is already playing a key role in data entry, trend forecasts, ...

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