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Why using a brand nickname in marketing is not a good idea

Researchers from Western University, Stockton University, and University of Massachusetts Amherst have published a new study that examines whether firms benefit from adopting popular nicknames in their branding efforts.

Study questions link between cooperation and societal benefits

Until now, it was considered certain that people are more likely to cooperate if the benefits from cooperation are higher. A recently published, large-scale study involving researchers from Innsbruck has now called this finding ...

No time for a holiday? A 'workation' could be the answer

Imagine this: you're lounging on the beach, waves crashing in the background. A laptop sits on the table next to your iced coffee. In between meetings, you dip into the ocean or explore a hiking trail. This is the ideal vision ...

Singapore families show high resilience during pandemic

A recent study by the National University of Singapore Yong Loo Lin School of Medicine (NUS Medicine) analyzing the resilience of Singaporean families during the COVID-19 pandemic has uncovered significant findings that highlight ...

Brands' dark side: FOMO spurs obsession, compulsive buys

Ever scrolled through Instagram or TikTok and felt a sudden rush to buy something before it's gone? You're not alone. A new study published in the Journal of Business Research, investigates how a "fear of missing out" (FOMO) ...

How passion drives or derails team innovation

In companies, innovative ideas often come out of teams. That's why it's so important to have team members who are excited and focused on projects that lead to innovation. However, having team members who are too passionate—especially ...

More news

Economics & Business
Combating promotion and tenure bias against Black and Hispanic faculty
Social Sciences
As Yelp turns 20, online reviews continue to confound and confuse shoppers
Economics & Business
There's a renewed push to scrap junior rates of pay for young adults. Do we need to rethink what's fair?
Economics & Business
Economists recognized early on in the pandemic that working from home is here to stay
Social Sciences
Move over, heartfelt chats, it's the gift that counts
Economics & Business
Investigating 'purist' organizations motivations—can they survive in a world of compromise?
Economics & Business
To really be greener, businesses need to look to the boardroom
Economics & Business
Community sports need provincial 'assist' to thrive, says report
Economics & Business
Return-to-office mandates may not be the solution to downtown struggles that Canadian cities are banking on
Social Sciences
Loyalty influences support for indirect ties in moral dilemmas, study finds
Economics & Business
Study highlights managers' role in telework success
Economics & Business
Do customers perceive AI-written communications as less authentic?
Social Sciences
Networking doesn't have to be a chore. Here are three ways to make it more enjoyable and effective
Social Sciences
Seven years on, study reveals #MeToo's unexpected impact on consumer behavior
Social Sciences
Being 'mindful' about your bank account can bring more than peace of mind: A researcher explains the payoff
Economics & Business
Gen Z supports sustainability—and fuels ultra-fast fashion: How does that work?
Economics & Business
Women more likely to choose wine with feminine labels, study finds
Social Sciences
Why being like your boss still matters—especially if you share political views
Social Sciences
Public discourse promotes socially responsible market behavior, finds study
Economics & Business
Farmer sentiment reaches lowest levels since 2016 as income expectations weaken

Other news

Plants & Animals
Scientists study elephant wrinkles to understand their purpose
Evolution
A peculiar algae's genome reveals clues to reef-building and climate adaptation
Analytical Chemistry
Chirality determines the strength of a coupling between nuclear spins, study finds
Bio & Medicine
Nanobody capable of limiting the side effects of opioids discovered
Earth Sciences
Heavy metals in the ocean become more toxic: How climate change impacts contaminants in the sea
General Physics
Accelerator studies propel quantum research into a higher energy orbit
Analytical Chemistry
Researchers discover atomic-level mechanism in polycrystalline materials
Earth Sciences
Professor helps discover global gap in geologic record
Biotechnology
Bioengineered enzyme can produce synthetic genetic material, advancing development of new therapeutic options
Plants & Animals
Light pollution disturbs moths—even in the dark, study shows
Environment
Modeling study finds mercury pollution from human activities is declining
Molecular & Computational biology
Plants save energy when absorbing potassium, study shows
Biotechnology
One-step nanoscale expansion microscopy: From molecule to 3D structure with a conventional microscope
Optics & Photonics
Quantum physicists tap into entanglement to improve the precision of optical atomic clocks
Earth Sciences
New study reveals growing weather extremes in Indo-Pacific region driven by shifts in tropical weather patterns
Astronomy
Team discovers three new magnetic and helium-enriched hot subdwarf stars
Other
Nobel Prize in chemistry awarded to 3 scientists for work on proteins, building blocks of life
Nanophysics
Peptides and plastics combine for energy-efficient materials
Molecular & Computational biology
The hidden virosphere: AI helps discover more than 160,000 new virus species
Plants & Animals
The bright and dark sides of Pacific salmon biotransport: Study tracks migration trends over 40 years

Examining gender stereotypes embedded in natural language

Gender stereotypes harm people of both genders—and society more broadly—by steering and sometimes limiting people to behaviors, roles, and activities linked with their gender. Widely shared stereotypes include the assumption ...