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Why using a brand nickname in marketing is not a good idea

Researchers from Western University, Stockton University, and University of Massachusetts Amherst have published a new study that examines whether firms benefit from adopting popular nicknames in their branding efforts.

Study questions link between cooperation and societal benefits

Until now, it was considered certain that people are more likely to cooperate if the benefits from cooperation are higher. A recently published, large-scale study involving researchers from Innsbruck has now called this finding ...

No time for a holiday? A 'workation' could be the answer

Imagine this: you're lounging on the beach, waves crashing in the background. A laptop sits on the table next to your iced coffee. In between meetings, you dip into the ocean or explore a hiking trail. This is the ideal vision ...

Singapore families show high resilience during pandemic

A recent study by the National University of Singapore Yong Loo Lin School of Medicine (NUS Medicine) analyzing the resilience of Singaporean families during the COVID-19 pandemic has uncovered significant findings that highlight ...

Brands' dark side: FOMO spurs obsession, compulsive buys

Ever scrolled through Instagram or TikTok and felt a sudden rush to buy something before it's gone? You're not alone. A new study published in the Journal of Business Research, investigates how a "fear of missing out" (FOMO) ...

How passion drives or derails team innovation

In companies, innovative ideas often come out of teams. That's why it's so important to have team members who are excited and focused on projects that lead to innovation. However, having team members who are too passionate—especially ...

More news

Economics & Business
Researchers propose a new paradigm for economic performance and sustainability
Economics & Business
Experienced and powerful boards are needed to harness the power of overconfident CEOs for innovations
Economics & Business
Combating promotion and tenure bias against Black and Hispanic faculty
Social Sciences
As Yelp turns 20, online reviews continue to confound and confuse shoppers
Economics & Business
Study: Job embeddedness impacts voluntary turnover in the midst of job insecurity
Economics & Business
There's a renewed push to scrap junior rates of pay for young adults. Do we need to rethink what's fair?
Economics & Business
Consumers' support for trade and immigration declines, small change on higher taxes for wealthy
Economics & Business
Economists recognized early on in the pandemic that working from home is here to stay
Social Sciences
Move over, heartfelt chats, it's the gift that counts
Economics & Business
Investigating 'purist' organizations motivations—can they survive in a world of compromise?
Economics & Business
To really be greener, businesses need to look to the boardroom
Economics & Business
Community sports need provincial 'assist' to thrive, says report
Economics & Business
Return-to-office mandates may not be the solution to downtown struggles that Canadian cities are banking on
Social Sciences
Loyalty influences support for indirect ties in moral dilemmas, study finds
Economics & Business
Study highlights managers' role in telework success
Economics & Business
Do customers perceive AI-written communications as less authentic?
Social Sciences
Networking doesn't have to be a chore. Here are three ways to make it more enjoyable and effective
Social Sciences
Seven years on, study reveals #MeToo's unexpected impact on consumer behavior
Social Sciences
Being 'mindful' about your bank account can bring more than peace of mind: A researcher explains the payoff
Economics & Business
Gen Z supports sustainability—and fuels ultra-fast fashion: How does that work?

Other news

Archaeology
Underwater caves yield clues that may help explain early expansion of Homo sapiens into Mediterranean islands
Social Sciences
Review of English-language textbooks from 34 countries reveals persistent pattern of stereotypical gender roles
Social Sciences
Study proposes a new bias: The tendency to assume one has adequate information to make a decision
Astronomy
Black hole destroys star, goes after another
Evolution
Study shows early human species benefited from food diversity in steep mountainous terrain
Social Sciences
Satellite data show massive bombs dropped in dangerous proximity to Gaza Strip hospitals in 2023
Plants & Animals
Discovered by drones: World-first method reveals new plant species in endemic Hawaiian genus Schiedea
Planetary Sciences
Fifteen years later, scientists locate a lunar impact site
Other
What are proteins again? Nobel-winning chemistry explained
Earth Sciences
Scientists show accelerating CO₂ release from rocks in Arctic Canada with global warming
Optics & Photonics
New photonics approach enhances quantum computation efficiency
Astronomy
Astronomers discover dozens of massive stars launched from young star cluster R136
Evolution
In studying the mating rituals of fruit flies, scientists may have learned something about how brains evolve
General Physics
Merging atomic clocks with quantum computers could lead to ultraprecise measurements of laws of nature
Mathematics
Are ideas contagious? How the structure of human-interaction networks affects spread of both illness and information
Biochemistry
Reprogramming wood-degrading mushroom enzymes for the biorecycling of plastic
Astronomy
Team discovers three new magnetic and helium-enriched hot subdwarf stars
Other
Nobel Prize in chemistry awarded to 3 scientists for work on proteins, building blocks of life
Plasma Physics
New AI models of plasma heating lead to important corrections in computer code used for fusion research
Condensed Matter
Novel technique for observing atomic-level changes could unlock potential of quantum materials

Examining gender stereotypes embedded in natural language

Gender stereotypes harm people of both genders—and society more broadly—by steering and sometimes limiting people to behaviors, roles, and activities linked with their gender. Widely shared stereotypes include the assumption ...

Unlocking the connection between science fiction and patents

Imagine diving into the world of futuristic stories where spaceships soar and gadgets do incredible things. Now, think about how those ideas become real things we use. Camilla Hrdy, professor of intellectual property law, ...