How effective are personalized political ads on Facebook?

In this election year, political advertising on social networking sites such as Facebook is increasingly making use of personalized ads to target specific social media users. The effectiveness of online political microtargeting ...

When is big data too big? Making data-based models comprehensible

Data-driven mathematical modeling is having an enormous impact on the ability to organize and describe very large data sets, and make inferences and predictions about populations and situations based on sampling data. However, ...

Are narcissists addicted to social networking?

Social networking sites such as Facebook provide the ideal environment for some types of narcissists to promote themselves and seek the admiration of others on a grand scale, according to a study published in Cyberpsychology, ...

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