Pick up any product in just about any store and you're likely to find information that indicates the country of origin of the product. The U.S. Federal Trade Commission (FTC) requires this for any imported product, but not ...
Economics & Business
Jun 30, 2021
0
4
New research in the journal Marketing Science, conducted by researchers at the University of Chicago and University of Washington, finds a 10% increase in TV product placement for cigarettes increases sales by 2% for the ...
Economics & Business
Oct 26, 2022
0
3
While the concept of crowdfunding is still in its early phases of development, a group of marketing researchers have conducted a study that reveals the most powerful drivers behind effective crowdfunding campaigns. According ...
Economics & Business
Apr 7, 2020
0
9
Online marketers have seen the pattern: 95%-98% of online visitors search for something, but the search never converts into a purchase and they leave the site without buying. For marketers, this results in speculation and ...
Economics & Business
Apr 2, 2021
6
14
The popularity of bike-share systems has grown in popularity thanks to the younger, more environmentally conscious generation. While they have garnered considerable attention in cities from Paris to Washington, D.C., their ...
Economics & Business
Jan 6, 2020
0
3
Long-term climate change policy in the U.S. and abroad is likely to change very slowly, warns a researcher who calls for stronger short-term goals to reduce carbon emissions, according to a study published in Decision Analysis, ...
Environment
Jul 1, 2008
3
0
A new study in the INFORMS journal Management Science shows that the U.S. economy is strengthened by H-1B visa holders who fill key roles in enhancing organizations and supplementing the work of their U.S. peers. This is ...
Economics & Business
Jun 7, 2017
0
5
Consumers have been relying on opinion leader recommendations to make choices about product quality and purchases for a long time. It is even more prominent now with the prevalence of influencers on social media platforms. ...
Economics & Business
Oct 16, 2019
0
4
Although videoconferencing has become a billion-dollar substitute for flying business people to meetings, it leaves distant participants less likely to make sound judgments about speakers being viewed over a screen, according ...
Other
Oct 28, 2008
0
0
If you've ever taken advantage of a nice discount thanks to a promotion from Groupon or LivingSocial, you've tapped the power of the daily deal market yourself. You, the consumer, benefited from the prior bargaining that ...
Economics & Business
Aug 3, 2020
0
3
