Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands ... weather-based advertising. ...
Economics & Business
Jul 20, 2017
0
3
If you've ever taken advantage of a nice discount thanks to a promotion from Groupon or LivingSocial, you've tapped the power of the daily deal market yourself. You, the consumer, benefited from the prior bargaining that ...
Economics & Business
Aug 3, 2020
0
3
The recent wave of recreational cannabis legalization across the U.S. could generate $22 billion in sales per year, but not everyone is happy about it. New research to be published in an upcoming edition of the INFORMS journal ...
Economics & Business
Jul 17, 2019
0
10
According to a new study in the INFORMS journal Organization Science, when employers foster an office environment that supports positive, social relationships between women coworkers, especially in primarily male dominated ...
Economics & Business
Jul 14, 2017
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7
A new model examining cybercrimes adds an important way of examining the perishable value of stolen data so policy makers can plan against future hacks like the recent Anthem data breach, according to a study in the Articles ...
Security
Mar 10, 2015
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24
Small formats with limited assortments like Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing recently in popularity in the United States and around the world. For brands, the limited assortments ...
Economics & Business
Aug 15, 2017
0
1
One common assumption in digital marketing is that individuals who are mindful of what's trending on social media, and propagate these trends, will be responsive to social media advertising and marketing, thus sharing branded ...
Economics & Business
Apr 4, 2018
0
7
In the aftermath of the COVID-19 pandemic, remote work has become increasingly common, but is it productive? New research in Management Science finds proximity to senior managers at corporate headquarters makes inventors ...
Social Sciences
Dec 6, 2022
0
46
Researchers from Indiana University and Emory University published new research in the INFORMS journal Marketing Science (Editor's note: The source of this research is INFORMS), which reveals the impact of product placement ...
Economics & Business
Jun 3, 2019
0
0
It looks like the "best practice" of removing gendered language from job listings may simply have been a "best guess" by managers seeking to increase diversity of applicant pools for their organizations. New research in Management ...
Social Sciences
Apr 12, 2023
0
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