The Institute for Operations Research And The Management Sciences, INFORMS was established in 1995 and remains the largest professional society for the study of operations research. It was formed by merging the Operations Research Society of America and the Institute of Management Sciences. INFORMS publishes 12 scholarly journals, provides networking among educators and addresses the need of professionals in the field relating to operations management.

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http://www.informs.org/
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http://en.wikipedia.org/wiki/INFORMS

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Does live tweeting while watching TV distract from the ads?

Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see ...

How measurable is online advertising?

Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable ...

How reliable are search terms for SEO and SEM results?

With billions of dollars spent each year on search engine optimization (SEO) and search engine marketing (SEM), the power of search terms holds more value than ever. But more than a few digital marketing professionals have ...

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