When you buy at a discount online, are you really paying more?

A study published in a recent issue of INFORMS journal Marketing Science has found evidence of a questionable practice that tricks consumers into thinking they are getting a discount when they are actually paying more.

What goes into a retailer's decision to lower prices?

Holiday shoppers are finding that discounts among some of the items on their shopping lists are a little easier to find this year due to higher inventories at retailers and a slowing demand due to inflation and certain recessionary ...

Promoting cigarette brands in TV shows yields unexpected results

New research in the journal Marketing Science, conducted by researchers at the University of Chicago and University of Washington, finds a 10% increase in TV product placement for cigarettes increases sales by 2% for the ...

Study examines the impact of fake online reviews on sales

Can you really trust that online product review before you make a purchase decision? New research has found that the practice of faking online product reviews may be more pervasive than you think.

Firms time announcements of data breaches to bury the bad news

New research in the INFORMS journal Management Science finds that firms that have experienced data breaches intentionally stage the timing of such announcements around other significant breaking news as a means of reducing ...

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