Researchers from Indiana University and Miami University-Ohio published a new paper in the Journal of Marketing that examines how power distance belief affects consumers' price sensitivity.
Economics & Business
Aug 15, 2020
2
11
Researchers from University of New South Wales, University of Southern California, and Imperial College London published a new paper in the Journal of Marketing that analyzes how varying levels of hope and anxiety about outcomes ...
Economics & Business
Aug 12, 2020
0
2
Researchers from University of Missouri-Kansas City, University of Wisconsin-Milwaukee, and University of Pennsylvania published a new paper in the Journal of Marketing that examines the effectiveness of what they call "the ...
Economics & Business
Aug 10, 2020
0
3
Researchers from Michigan State University, University of South Florida, St. John's University, and American Customer Satisfaction Index (ACSI) published a new paper that analyzes relationships between customer complaints, ...
Economics & Business
Aug 7, 2020
0
3
Researchers from Nanyang Technical University, University of Washington, and University of British Columbia published a new paper in the Journal of Marketing that examines "unfair" negative reviews and demonstrates that they ...
Economics & Business
Aug 6, 2020
1
23
Researchers from Esade, University of St. Gallen, HEC Paris, and Columbia University published a new paper in the Journal of Marketing that explores the conundrum faced by firms that want to reduce their impact on the climate: ...
Economics & Business
Aug 5, 2020
0
3
Researchers from University of Mannheim and University of Texas—Austin published a new paper in the Journal of Marketing that examines the nature and effectiveness of marketing excellence as a business strategy. The study ...
Economics & Business
Aug 5, 2020
0
5
Researchers from University of Hong Kong, Yonsei University, and Chinese University of Hong Kong published a new paper in the Journal of Marketing that examines the relationship between animated movement speed in video ads ...
Economics & Business
Aug 4, 2020
0
2
Researchers from Texas Christian University, University of Arizona, University of Oregon, and Portland State University published a new paper in the Journal of Marketing that examines the effect of corporate activism on financial ...
Economics & Business
Aug 3, 2020
1
5
Researchers from City University of Hong Kong, Hong Kong Baptist University, and The Chinese University of Hong Kong published a new paper in the Journal of Marketing that offers consumer insights to guide marketing teams' ...
Economics & Business
Aug 3, 2020
0
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