Researchers from Newcastle University London, Fordham University, and University of Minho published a new paper in the Journal of Marketing that examines how some brands create "sticky" customer journeys that keep customers ...
Economics & Business
May 27, 2020
0
52
Researchers from Lingnan University of Hong Kong published a new paper in the Journal of Marketing that examines the role that facial attractiveness has in social selling.
Economics & Business
May 12, 2020
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3
Researchers from University of Groningen, University of Mannheim, and SAP Germany published a new paper in the Journal of Marketing that explores the potential benefits of winning back lost customers and the best strategies ...
Economics & Business
May 7, 2020
0
1
Researchers from University of California Irvine published a new paper in the Journal of Marketing that finds that marketing mix elements mitigate sacrifice, which serves to engage individuals in the donation task and thereby ...
Economics & Business
May 7, 2020
0
2
Researchers from University of Nebraska and York University published a new paper in the Journal of Marketing that examines what can happen when 'little guys' work together to pursue common interests.
Economics & Business
May 5, 2020
0
6
Researchers from Emory University, University of Maryland, Vanderbilt University, and Hong Kong University of Science and Technology published a new paper in the Journal of Marketing that re-examines the classic customer ...
Economics & Business
May 5, 2020
0
7
Researchers from University of Pennsylvania published a new paper in the Journal of Marketing that explains that the device people use to communicate can affect the extent to which they are willing to disclose intimate or ...
Economics & Business
May 3, 2020
1
8
Researchers from Shanghai University of Finance and Economics and the University of Arizona published a new paper in the Journal of Marketing that examines brand name strategies when cultural products are marketed in foreign ...
Economics & Business
May 2, 2020
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4
Researchers from City University of Hong Kong, Texas A&M, and University of North Texas published a new paper in the Journal of Marketing that examines the effects of contract ambiguity on interorganizational governance.
Economics & Business
May 1, 2020
0
2
Researchers from Erasmus University Rotterdam and IESE Business School published a new paper in the Journal of Marketing that empirically demonstrates the effects of collective layoff announcements on sales, advertising effectiveness, ...
Economics & Business
Apr 30, 2020
0
1
