Researchers from Tilburg University in the Netherlands and the University of Cologne in Germany published a new paper in the Journal of Marketing that explains which factors influence media coverage of CSI events.
Economics & Business
Apr 29, 2020
0
6
Researchers from the University of Virginia and Crimson Capital published a new paper in the Journal of Marketing that examines information channel usage patterns across customer journeys.
Economics & Business
Mar 27, 2020
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15
Researchers from New Mexico State University, University of South Carolina, Zhejiang University (China), and The Ohio State University published a new paper in the Journal of Marketing, which examines strategies for restoring ...
Economics & Business
Mar 26, 2020
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8
Researchers from the University of Nebraska, University of Missouri, and Case Western Reserve University published a new paper in the Journal of Marketing that analyzes B2B e-negotiation communications in order to provide ...
Economics & Business
Mar 24, 2020
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3
Researchers from the University of Pittsburgh, Texas A&M, UNC-Chapel Hill, University of Wisconsin, and Columbia University published a new paper in the Journal of Marketing that examines the changing role and management ...
Economics & Business
Jan 29, 2020
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33
Researchers from the University of Amsterdam and Tilburg University published a new paper in the Journal of Marketing that assesses Retailer-Themed Super Saver Events and the effects they have on consumers.
Economics & Business
Jan 9, 2020
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2
Researchers from the University of Southern California, Columbia, London Business School, George Washington University, University of Colorado-Boulder, and University of California Irvine published a provocative new paper ...
Economics & Business
Dec 11, 2019
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2
A researcher from Georgetown University published a new paper in the Journal of Marketing, which examines how consumers approach sustainable buying decision making with on-demand production, where they are given power early ...
Economics & Business
Dec 4, 2019
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3
Researchers from the University of Bochum and the University of Warwick published a new paper in the Journal of Marketing, which shows that sales relationship disruptions can have overall positive effects for the selling ...
Economics & Business
Oct 31, 2019
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3
Researchers from the University of San Diego and University of Arizona published a new paper in the Journal of Marketing, which examines the rise of deal collectives that exploit ill-designed deals that give away more than ...
Economics & Business
Oct 1, 2019
0
7
