Researchers from Clemson University and University of Kentucky published a new paper in the Journal of Marketing, which examines several means by which suppliers can enhance their competitiveness when selling to barricaded ...
Economics & Business
Sep 12, 2019
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2
Researchers from University of Tennessee, IESEG School of Management, and Georgia State University published a new paper in the Journal of Marketing that investigates the role of firms' customer engagement initiatives in ...
Economics & Business
Sep 12, 2019
0
3
Researchers from the University of Paderborn and University of Rostock, both in Germany, published a new paper in the Journal of Marketing that examines how the purchase of a gift may promote future brand loyalty with the ...
Economics & Business
Jul 30, 2019
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48
Researchers from University of Texas A&M and University of Texas at Austin published a new paper in the Journal of Marketing that examines how incumbent domestic companies can use marketing tools to counter the threat of ...
Economics & Business
Jul 23, 2019
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2
Researchers from the University of Houston, University of Minnesota, and University of California-San Diego published a new paper in the Journal of Marketing, which finds that TV ads lead to a variety of online responses ...
Economics & Business
Jun 26, 2019
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1
Researchers from the University of Hong Kong, University of Tennessee, University of British Columbia, and Arizona State University published a new paper in the Journal of Marketing that seeks the optimal strategy for communicating ...
Economics & Business
Jun 10, 2019
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2
Researchers from the University of Southern California, University of Houston, and Uber Technologies, Inc. published a new paper in the Journal of Marketing, which finds that in order to create viral ads, brands should arouse ...
Economics & Business
Jun 7, 2019
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4
An international team of researchers from Goethe University Frankfurt, University of Adelaide, Hanken School of Economics, and Maastricht University published a new paper in the Journal of Marketing, which finds that advertising ...
Economics & Business
Jun 4, 2019
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3
Researchers from University of Oregon and Zayed University (UAE) published a new paper in the Journal of Marketing, which finds that sports fans exhibit more favorable attitudes towards sponsors who adopt the team colors, ...
Economics & Business
May 28, 2019
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4
Researchers from Penn State University and Boston College published a new paper in the Journal of Marketing, which finds that helping consumers think about how recyclables become new products inspires consumers to recycle ...
Environment
May 16, 2019
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