Researchers from Nanjing University, Temple University, Fudan University, and Waseda University published a new paper in the Journal of Marketing that examines the double-edged effects of ECR ads on customer purchases.
Economics & Business
Nov 13, 2020
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4
Researchers from University of South Carolina, Singapore Management University, George Mason University, National University of Singapore, and University of Illinois—Chicago published a new paper in the Journal of Marketing ...
Economics & Business
Nov 12, 2020
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2
Researchers from HEC Montreal and York University published a new paper in the Journal of Marketing that examines how people who attain "prestigious" posts in high-profile organizations can manage their professional brands ...
Economics & Business
Nov 11, 2020
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2
Researchers from Rutgers University and New York University published a new paper in the Journal of Marketing that explores the phenomenon of user-generated content during experiences.
Economics & Business
Nov 10, 2020
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3
Researchers from Western University and University of Houston published a new paper in the Journal of Marketing that examines whether spoiler movie reviews harm box office revenue.
Economics & Business
Nov 9, 2020
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7
Researchers from University of North Carolina-Chapel Hill and Tilburg University published a new paper in the Journal of Marketing that explores the rise of click-and-collect services and examines their most appropriate settings.
Economics & Business
Nov 5, 2020
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2
Researchers from University of Georgia, University of South Carolina, and University of Arkansas published a new paper in the Journal of Marketing that analyzes how asymmetries in pre-alliance network ties between a firm ...
Economics & Business
Nov 4, 2020
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2
Researchers from John Carroll University and University of Kansas published a new paper in the Journal of Marketing that investigates how recipients respond to charities' pre-giving incentives to determine if they are worth ...
Economics & Business
Nov 4, 2020
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2
Researchers from Boston University, Rutgers University, University of Washington, Cornell University, and University of Pennsylvania published a new paper in the Journal of Marketing that proposes that preserving psychological ...
Social Sciences
Oct 30, 2020
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5
Researchers from Erasmus University, The Ohio State University, York University, and London Business School published a new paper in the Journal of Marketing that examines the tension between AI's benefits and costs and then ...
Economics & Business
Oct 28, 2020
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2
