Researchers from Nanyang Technological University (Singapore), Shanghai Jiao Tong University, and University of Hong Kong published a new paper in the Journal of Marketing that examines why and how charitable organizations ...
Economics & Business
Jan 22, 2021
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1
Researchers from University of Stavanger, University of Melbourne, and University of Wisconsin-Madison published a new paper in the Journal of Marketing that examines how major projects undertaken by temporary organizations ...
Economics & Business
Jan 15, 2021
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1
Researchers from University of Hawaii and University of Florida published a new paper in the Journal of Marketing that argues that a biological account of human behavior, especially undesirable behavior, will benefit human ...
Economics & Business
Jan 13, 2021
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2
Researchers from Oklahoma State University, University of Missouri, Iowa State University, and University of Georgia published a new paper in the Journal of Marketing that investigates the question of how salespeople should ...
Economics & Business
Jan 8, 2021
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4
Researchers from University of Texas at San Antonio and University of Southern California published a new paper in the Journal of Marketing that examines the difficult choices industry incumbents and new entrants face during ...
Economics & Business
Jan 6, 2021
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2
Researchers from The Wharton School of the University of Pennsylvania published a new paper in the Journal of Marketing that assesses the implications of the growth of private genetic testing for the field of marketing and ...
Economics & Business
Dec 17, 2020
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3
Researchers from Temple University, Tsinghua University, and Fudan University published a new paper in the Journal of Marketing that explores the business impact of PPI on buyers' purchase behaviors and sellers' sales activities.
Economics & Business
Dec 10, 2020
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3
Researchers from University of Houston, Columbia University, Emory University, and University of Connecticut published a new paper in the Journal of Marketing that reviews factors that contribute to the disconnect between ...
Economics & Business
Dec 4, 2020
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31
Researchers from Boston University and University of Virginia published a new paper in the Journal of Marketing that examines how consumers respond to AI recommenders when focused on the functional and practical aspects of ...
Economics & Business
Nov 25, 2020
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23
Researchers from University of Wisconsin-Madison, New York Institute of Technology, University of Iowa, and Cornell University published a new paper in the Journal of Marketing that examines whether it is possible to make ...
Economics & Business
Nov 20, 2020
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