Researchers from Columbia University and Temple University published a new paper in the Journal of Marketing that examines how choice architecture can reduce socioeconomic disparities.
Economics & Business
Mar 20, 2021
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15
Researchers from Arizona State University, New York University, and Northwestern University published a new paper in the Journal of Marketing that examines how marketers can fuel positive WOM without using explicit incentives.
Economics & Business
Mar 18, 2021
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2
Researchers from University of Texas-Arlington, University of Virginia, Sun Yat-Sen University, and University of Washington published a new paper in the Journal of Marketing that seeks to advance the discipline of avatar-based ...
Economics & Business
Mar 10, 2021
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1
Researchers from University of Houston and University of Bochum published a new paper in the Journal of Marketing that examines how variable compensation plans for salespeople can lead to lower health.
Economics & Business
Mar 5, 2021
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2
Researchers from the University of Texas, University of Chicago, University of Notre Dame, and London School of Economics published a new paper in the Journal of Marketing that examines whether entrepreneurs in emerging markets ...
Economics & Business
Mar 3, 2021
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2
Researchers from University of British Columbia published a new paper in the Journal of Marketing that examines whether and how the use of 'ugly' labeling for unattractive produce increases sales and profit margins.
Economics & Business
Feb 24, 2021
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5
Researchers from California Polytechnic State University and University of Oregon published a new paper in the Journal of Marketing that examines the potential benefits for firms and consumers of pick-your-price (PYP) over ...
Economics & Business
Feb 19, 2021
0
4
Researchers from University of Calgary, University of Montana, HEC Paris, and University of Cincinnati published a new paper in the Journal of Marketing that explores the linguistic aspects of a name that can influence brand ...
Economics & Business
Feb 17, 2021
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5
Researchers from University of Amsterdam and Stanford University published a new paper in the Journal of Marketing that examines explores how human-as-machine representations affect consumers—specifically their eating behavior ...
Economics & Business
Feb 11, 2021
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2
Researchers from Western University, Indiana University, and Washington State University published a new paper in the Journal of Marketing that uses the idea of psychological distance as a way to leverage qualities of existing ...
Economics & Business
Jan 28, 2021
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