The next phase of business sustainability will require major change in attitudes, policies, expert says

green business
Credit: CC0 Public Domain

Recent years have seen the business community become more aware of and active in sustainability issues, but real progress remains elusive.

Professor Tom Lyon—who holds a joint appointment at the Ross School of Business and the School for Environment and Sustainability, and serves as faculty director of the Erb Institute—discusses how to move forward.

The business community in general seems to have started paying a lot more attention to sustainability issues. Is that true?

I do think it's true. And the Erb Institute is celebrating its 25th anniversary this year, so we've got quite a trajectory to observe this. During that period, we've seen corporate sustainability go from being kind of an insurgent movement to becoming mainstream for all large companies and probably most small companies.

It's become table stakes now. Maybe the latest manifestation of that is issuing commitments on when they're going to achieve a net-zero carbon position. That's a really positive development. I think there are a lot of concerns about exactly how it will happen, how credible the commitments are, how quickly they will be implemented, what the strategy is, and so forth. But the fact that some companies feel motivated to make those commitments is a very positive change.

So where does that leave the business sustainability movement right now?

Companies have done a lot internally. They've improved their operations, cleaned up their supply chains and reduced waste. They've offered greener products that people want to buy and are willing to pay more for. So they're doing all the things that are part of standard activity, within their own domain. And that's great. But now, a lot of companies are bumping into the limits of what they can do individually and internally.

What needs to happen next?

What's really needed now is to change the rules of the game so that everyone is enabled and incentivized to take bigger, bolder actions. Often that requires government policy that removes obstacles to being sustainable, or puts everybody on a level playing field.

I think it's really clear, in the case of climate change, that we need a price on carbon. Everyone who's remotely credible on this issue agrees on this strategy, and yet we keep bumping along without getting one. We need collective action to create an overwhelming demand for this policy change.

Once we've got a price on carbon, companies can do the normal individual corporate things they do. But their incentives will be altered, because their input costs have changed and they will need to become more carbon efficient.

And yet the business community by and large is still one of the bigger obstacles to achieving something like a price on carbon, right?

The Business Roundtable is a group of very large influential companies, and they've issued statements affirming how much they care about climate change. Yet if you think about legislative opportunities for making a difference on climate change in the United States over the next five years, you know nothing's going to happen in the lead-up to the 2024 elections.

It's very possible that nothing will happen after the 2022 elections. Really, the one opportunity to do something significant on climate is the Build Back Better reconciliation bill. And the Business Roundtable is lobbying intensively against that bill because they're more concerned with taxes on business than they are with solving the climate problem.

So I think you have to admit a lot of the business sector is still not really part of the solution, they're part of the problem. They're more concerned with their own corporate taxes than they are about supporting the larger system. That's a real challenge.

Can concerned individuals within a business have any influence on sustainability and political issues?

Companies are actually very responsive to what their employees care about—especially those that really rely on attracting and retaining talent, such as tech companies. You might think one individual employee can't necessarily change anything, but employees working together do have a collective voice. I think they carry a lot of weight.

Employees are becoming more aware of the fact they don't know what their is doing in Washington. They don't know what they're lobbying about, and maybe they need to find out. Over the next five years, we're going to see a big increase in interest in what companies do politically, and both employees and external stakeholders are really going to pay attention to that.

Then sustainability can ultimately be seen as a matter of business ethics?

Yes. If you think about what sustainability really means, it's about leaving resources for future generations, so they're able to be at least as well off as we are. Why do we care about future generations? That's truly an ethical commitment. That's not something that comes out of self-interest or any profit-maximizing strategies. And, as our hearts open up and become bigger, we start to realize we care about other people who live on the planet and share it with us as well. That's pointing to a greater concern with environmental and social justice.

It's time to ask, what legitimate role does business have in influencing the political system? Is it legitimate for a business to lobby for its own self-interest in a way that hurts the rest of society or the planet? We've tolerated that historically, but is it really ethical? I think this issue of ethics is gradually rising in both the social justice and the political engagement domains.

What will it take to accomplish these changes?

We need to heal our divides. The racial justice conversation is about healing divides, but we also need to do that in other ways. The United States faces so many divides. Urban and rural areas don't trust one another anymore. People are divided along economic lines. The political polarization that cynical politicians have been pushing is an enormous problem.

We really need to be able to reestablish a connection with our fellow Americans across these divides. We need to find ways for companies to come together across divides of my bottom line versus your bottom line and work for something that's good for society.


Explore further

Fewer than half of Australia's 150 biggest companies have committed to zero emissions by 2050

Citation: The next phase of business sustainability will require major change in attitudes, policies, expert says (2021, December 1) retrieved 24 January 2022 from https://phys.org/news/2021-12-phase-business-sustainability-require-major.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
3 shares

Feedback to editors