Zuckerberg sees 'progress' for Facebook after tumultuous year

Facebook co-founder and CEO Mark Zuckerberg, seen at a congressional hearing in 2018, said in his annual message that the social
Facebook co-founder and CEO Mark Zuckerberg, seen at a congressional hearing in 2018, said in his annual message that the social network has made progress toward fixing problems despite a series of data protection scandals

Facebook chief Mark Zuckerberg said Friday the world's biggest social network has "fundamentally" changed to focus on securing its systems against manipulation and misinformation.

Capping a tumultuous year marked by data protection scandals and government probes, Zuckerberg said he was "proud of the progress we've made" in addressing Facebook's problems.

"For 2018, my personal challenge has been to focus on addressing some of the most important issues facing our community—whether that's preventing election interference, stopping the spread of hate speech and misinformation, making sure people have control of their information, and ensuring our services improve people's well-being," he wrote on his Facebook page.

"We're a very different company today than we were in 2016, or even a year ago. We've fundamentally altered our DNA to focus more on preventing harm in all our services, and we've systematically shifted a large portion of our company to work on preventing harm."

He said Facebook now has more than 30,000 people "working on safety" and invests billions of dollars in security.

Zuckerberg's comments come at the close of a year when Facebook was roiled by revelations about the misuse of personal data by the political consultancy Cambridge Analytica in the 2016 US election and on data sharing with business partners.

But he said the questions around Facebook are "more than a one-year challenge" and that the California giant was in the process of "multi-year plans to overhaul our systems."

"In the past we didn't focus as much on these issues as we needed to, but we're now much more proactive," he said.

The comments follow a message from Zuckerberg in January, before many of Facebook's troubles emerged, when he outlined his goals of stemming abuse and hate and foreign interference, among other things, on the network used by more than two billion people.

"My personal challenge for 2018 is to on fixing these important issues," Zuckerberg said in January.

In Friday's message, Zuckerberg enumerated a series of steps taken over the past year, including fact-checking partnerships, advertising transparency and artificial intelligence to remove harmful content.

He added that Facebook's systems were also being retooled with the aim of helping "improve people's well-being," based on research it conducted.

The research, he said, "found that when people use the internet to interact with others, that's associated with all the positive aspects of well-being... But when you just use the internet to consume content passively, that's not associated with those same positive effects."

One of the changes aims to reduce "viral videos" that are shared across the Facebook platform.

"These changes intentionally reduced engagement and revenue in the near term, although we believe they'll help us build a stronger community and business over the long term," Zuckerberg said.


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© 2018 AFP

Citation: Zuckerberg sees 'progress' for Facebook after tumultuous year (2018, December 28) retrieved 18 August 2019 from https://phys.org/news/2018-12-zuckerberg-facebook-tumultuous-year.html
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Dec 29, 2018
A year ago I was banned by Facebook for my opinionated posts. Lately their desperation has restored my posting privileges. Were it not for the fact that posting options is what I value about the internet, I would never use Facebook; as it has forced me to use it by eliminating all other options. This, as you know, is not capitalism nor choice, but coercion by closing all else.
When Facebook failed its IPO, I felt correct as my belief about Facebook was it made as much sense as running down the middle of the street naked screaming at the top of your lungs.

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