YouTube driving global consumption of music

October 9, 2018
A YouTube;s corporate headquarters in San Bruno, California on April 03, 2018. Gunshots erupted at YouTube's offices in California Tuesday, sparking a panicked escape by employees and a massive police response, before the shooter—a woman—apparently committed suicide.Police said three people had been hospitalized with gunshot injuries following the shooting in the city of San Bruno, and that a female suspect was found dead at the scene. "We have one subject who is deceased inside the building with a self-inflicted wound," San Bruno Police Chief Ed Barberini told reporters. "At this time, we believe it to be the shooter."

If you are listening to music, chances are you're on YouTube.

A music consumer report by the industry's global body IFPI published on Tuesday found that 86 percent of us listen to music through on-demand streaming.

And nearly half that time, 47 percent is spent on YouTube.

Video as a whole accounted for 52 percent of the time we spent streaming music, posing challenges to such subscription services as Spotify and SoundCloud.

But while Spotify's estimated annual revenue per user was $20 (17.5 euros), YouTube's was less than a dollar.

The London-based IFPI issued a broader overview in April that found digital sales for the first time making up the majority of global revenues thanks to streaming.

The report published on Tuesday looked into where and when we listen to music.

It found that three in four people globally use smartphones, with the rate among 16 to 24 year olds reaching 94 percent.

The highest levels were recorded in India, where 96 percent of consumers used smartphones for music, including 99 percent of young adults.

But music does not end when we put away our phones, with 86 percent globally also listening to radio.

Copyright infringement was still a big issue, with unlicensed music accounting for 38 percent of what was consumed around the world.

"This report also shows the challenges the music community continues to face -– both in the form of the evolving threat of digital as well as in the failure to achieve fair compensation from some user-upload services," said IFPI chief Frances Moore.

The report noted that "96% of consumers in China and 96% in India listen to licensed music".

It did not, however, say how many of those also listened to music that infringed copyrights.

Overall, the average consumer spent 2.5 hours a day listening to , with the largest share of it consumed while driving, the industry said.

Explore further: Music piracy on increase worldwide: industry group

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