What do Trump's tweets say about his personality?

The Twitter messages of Donald J. Trump, the entrepreneurial businessman turned US president, show that he is creative, competitive and a rule-breaker, but also has neurotic tendencies. An analysis of Trump's tweets and what implications his personality traits have for political leadership are the focus of a study published in Springer's journal Small Business Economics.

Since joining the social media platform Twitter in 2009 to May 2017, Trump has issued more than 35 000 messages. This amounts to about twelve tweets a day. With 30 million followers, he is the second most followed politician on Twitter after his predecessor, Barack Obama, who on average tweeted about four times a day.

The researchers, Martin Obschonka from the Australian Centre for Entrepreneurship Research at Queensland University of Technology in Australia, and Christian Fisch from Trier University in Germany analyzed how aspects of Trump's personality are revealed in the language he used in 3200 tweets issued by October 2016 (before he became president). They used established software for assessment of language and text for psychological purposes. Trump's language use and online personality were also compared with that of 105 other influential and famous business managers (including Google's Eric Schmidt, HP's Meg Whitman, and Apple's Tim Cook) and entrepreneurs (including Tesla's Elon Musk, Dell's Michael Dell, and Amazon's Jeff Bezos) who are not on the political stage.

Their results indicate that Trump is indeed a distinct type of person who shows strong features of a so-called Schumpeterian personality that is said to be typical of successful entrepreneurs. This personality was described by Joseph Schumpeter in the 1930s as being very creative, change-orientated, competitive and rule-breaking. The analysis further indicates that Trump has neurotic tendencies, and experiences underlying low well-being.

"These traits are rather untypical for entrepreneurs since working as an may not only require emotional stability and optimism but also be able to increase happiness due to procedural utility," explains Obschonka, who adds that neuroticism isn't necessarily all bad, for it can also stimulate competitiveness.

"Maybe this high neuroticism is a major motivator to succeed in Trump's entrepreneurial projects in his business life, but also in his role as political leader," speculates Fisch.

"If social distinction is a core principle of the entrepreneurial personality, then we clearly see this principle reflected in his unusual personality profile," says Fisch. "Many experts agree that really successful entrepreneurs not only dare to be different - they are different."

The researchers speculate that having entrepreneurial personality traits could be advantageous in leading and governing an entrepreneurial society as a top-down process. But they stress that leading a company is very different from leading a country and it is unclear whether political leaders with an extremely entrepreneurial can indeed act strictly entrepreneurially in their highly responsible role.


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More information: Martin Obschonka et al, Entrepreneurial personalities in political leadership, Small Business Economics (2017). DOI: 10.1007/s11187-017-9901-7
Provided by Springer
Citation: What do Trump's tweets say about his personality? (2017, July 25) retrieved 22 August 2019 from https://phys.org/news/2017-07-trump-tweets-personality.html
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Jul 26, 2017
I would be MUCH more interested about what the obsession with President Trump's tweets says about the reader's personality. :-)

It's articles like this that are making the name Trump the most recognized in the world. You notice they don't say Donald Trump or President Trump just Trump. As if there is only one and he is so important we should automatically know who is being talked about. This is the greatest tribute the writer could give to anyone.

Jul 26, 2017
No one bothers to refer to Führer und Reichskanzler Adolf Hitler. Just Adolf or Hitler alone and we automatically know who is being talked about. This is the greatest tribute the writer could give to anyone?

Jul 26, 2017
This is the greatest tribute the writer could give to anyone?


Yes, absolutely! Hitler was a common name yet when you say it we all only think of one man. Just like Churchill, Stalin, Caesar, Jesus etc. I made no judgement in my comment about the worth of a person only about their name recognition.

When you just say Trump, more and more you only think of one man.
Another good example is "Alexander the Great".Since he had multiple words tied to his name, those words need to be used in order for everyone to know who you are talking about.

Jul 26, 2017
"The Twitter messages of Donald J. Trump, the entrepreneurial businessman turned US president, show that he is creative, competitive and a rule-breaker, but also has neurotic tendencies."

Nothing but sugar coat. Trump is a pharken psycho. PERIOD. Unless you want to talk TREASON.

Jul 26, 2017
You notice they don't say Donald Trump or President Trump just Trump
You mean like obama?
When you just say Trump, more and more you only think of one man
You mean like obama?
Trump is a pharken psycho. PERIOD.
You mean like debby wasserman schultz?

"The Daily Caller's Rosiak said one of the allegations against the brothers Awan was that "they were sending information to an offsite server and when you look at their backgrounds, these guys have been accused of fraud repeatedly in civil lawsuits."

"Wasserman Schultz, much to the confusion of the public, reportedly fought with Capitol Police to allow the brothers to gain access to their laptops instead of expressing concern over the fact that her IT personnel were allegedly hacking sensitive information."

-Unless you want to talk TREASON.

Jul 26, 2017
Listened to an interesting shawn hannity program last night. A woman called in from britain to describe how one-sided the news is over there. She goes to the trouble of using youtube to watch the conservative talk show hosts and news programs here because that point of view is simply not easily available to euros.

This in contrast to liberals over here who actively avoid info which may compromise their fragile Weltanschuung.

Jul 26, 2017
Gosh, I hate it when those two follow my comment with one of their own. I have ignored both of them because they are trolls, so have no idea of what they said. But it's always the same. Hate filled rhetoric and unsubstantiated slander against someone(anyone).
It's a shame they aren't important enough to sue for slander, since that is breaking the law, or at least a moral law. But since they feel special, I guess what is unacceptable in their eyes for everybody else, is ok for them.

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