BMW launches first augmented reality dealerships

Using a smartphone, potential BMW buyers can view and interact with a virtual car as if it were standing in front of them
Using a smartphone, potential BMW buyers can view and interact with a virtual car as if it were standing in front of them

BMW customers will be able to view the luxury carmaker's hybrid and electric BMWi cars with augmented reality technology in a world first for car dealerships from Thursday, the manufacturer said.

Using a smartphone, potential buyers can view and interact with a virtual car as if it were standing in front of them.

"In situations where the desired product isn't available on the spot, this visualisation is the next best thing," said BMW executive Andrea Castronovo.

The phones equipped with US giant Google's Tango technology produce a life-size 3D image of the vehicle overlaid on the environment visible through the camera.

Users can open doors, activate lights, or change the interior and exterior colour scheme at the touch of a button.

The pilot project will launch in selected dealerships across 11 of the biggest markets for the BMWi range, including Britain, China, Germany, Italy, Japan, and the US.

Once the test phase is over, BMW plans to make the application available via Google's Play app store—letting smartphone users conjure up a car wherever they are.

The BMW announcement comes as the giant annual Consumer Electronics Show (CES), a showcase for car in recent years, opens in Las Vegas on Thursday.


Explore further

Smartphone with Google 3-D Tango from Taiwan's Asus

© 2017 AFP

Citation: BMW launches first augmented reality dealerships (2017, January 5) retrieved 18 February 2020 from https://phys.org/news/2017-01-bmw-augmented-reality-dealerships.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
7 shares

Feedback to editors

User comments