Japan firm rolls out smile-rating app

A Japan Airlines flight attendant checking her smile using a Shiseido app
A Japan Airlines flight attendant checking her smile using a Shiseido app

How do you know if you've got that winning smile? There's an app for that.

Japanese cosmetics firm Shiseido says it has come up with a system to rate a person's smile by measuring .

Users look into a with the app, and it gives them a reading on the quality of their smile on a scale of zero to 120.

The app can also tell them how their smile is seen by others in various categories— trustworthy, elegant, attractive, beautiful, positive, friendly and lively.

"But even if you have a 120 rating smile, it doesn't mean it's the best smile," a company spokeswoman told AFP.

"For instance, a could be perceived as more elegant even when the overall rating is 80."

Starting from July, Shiseido will start testing the app on 5,000 Japan Airlines flight attendants, who will use it daily for several months.

Their feedback will be used to improve the , which Shiseido is targeting at the hospitality industry.

Details about possible pricing have yet to be decided, the spokeswoman said, adding that it could be launched commercially as early as next year.


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© 2016 AFP

Citation: Japan firm rolls out smile-rating app (2016, June 23) retrieved 25 October 2020 from https://phys.org/news/2016-06-japan-firm-smile-rating-app.html
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