Daimler to rev up e-mobility drive: report

German Chancellor Angela Merkel sits in an electric car at the Daimler subsidiary car2go booth at the 2013 Frankfurt car show
German Chancellor Angela Merkel sits in an electric car at the Daimler subsidiary car2go booth at the 2013 Frankfurt car show

German luxury automaker Daimler, owner of the Mercedes-Benz and Smart brands, plans to speed up its push into electro-mobility in the race against US pioneer Tesla and German rival BMW, a report said Wednesday.

Business daily Handelsblatt reported that Daimler plans to market six new electric models by 2020, starting with an SUV based on the Mercedes GLC, to be presented at the Paris Motor Show in September and hitting the market next year.

Daimler plans to launch a new sub-brand of e-cars with a range of over 500 kilometres (300 miles), to be built in its plants in Germany, the United States and China, the report said.

The strategic shift would be subject to approval by the of the Stuttgart-based company at a July 20 meeting, the business newspaper said, citing unnamed company sources.

Contacted by AFP, Daimler did not comment on the specific report but confirmed that the group wants to focus more on electric cars in coming years.

Handelsblatt labelled the change, together with planned reforms to flatten the corporate giant's management structure, "the biggest reform" during the reign of CEO Dieter Zetsche since 2006.

The move away from polluting combustion engines has become more urgent since the emissions-cheating scandal last year engulfed German auto giant Volkswagen and cast suspicion on the entire sector.

An electric car2go Smart vehicle at the 2012 International Consumer Electronics Show in Las VegasInnovations
An electric car2go Smart vehicle at the 2012 International Consumer Electronics Show in Las Vegas

Volkswagen chief Matthias Mueller—who apologised to angry shareholders at VW's annual general meeting Wednesday—earlier this week expressed doubts about the future of diesel technology.

Pointing to the scandal and tougher emissions standards on the horizon, he said that "we have to ask ourselves whether... we want to spend more money on the further development of diesel" and promised that VW would take a "fundamental" look at the issue.


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Citation: Daimler to rev up e-mobility drive: report (2016, June 22) retrieved 18 July 2019 from https://phys.org/news/2016-06-daimler-rev-e-mobility.html
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Jun 22, 2016
Diesel is out. Fossil fuels as well. If the car makers don`t see that then the regulators will make them see it. The Paris climate agreements and national ambitions show a very clear path that will even begin blocking any sales of fossil fuel powered cars from 2025 and onward in various EU countries. If they are not going to switch then more innovative car companies will make them or see the old go bankrupt. Better get at it while you still can. 6 new electric models by 2020 is still meager for a car company the size of Mercedes. All major car companies in Europe and around the world should have at least more models then Tesla coming out. Sure the battery technology is not that great yet. But that will improve over the next 30 years until the point that there are no longer any concerns. It takes time. Just like with the web, computers, planes, etc. But thanks to global warming and ever stricter government agreements there is no more time. Investors can and will not ignore new laws.

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