Snapchat to go behind scenes at NCAA tournament

March 10, 2016
Snapchat will deliver "live stories" including behind-the-scenes footage from the "March Madness" NCAA baske
Snapchat will deliver "live stories" including behind-the-scenes footage from the "March Madness" NCAA basketball tournament under a partnership announced on March 10, 2016

Snapchat will deliver "live stories" including behind-the-scenes footage from the "March Madness" NCAA basketball tournament under a partnership announced Thursday.

Turner Sports, the Time Warner unit which is one of the broadcasters for the annual collegiate tournament, announced a multiyear deal with the social network known for its disappearing messages which will allow Snapchat-contributed video from a variety of live sporting events.

The deal allows Snapchatters "to contribute their unique perspectives through video and photo Snaps" which will be compiled into a brief video that can be broadcast globally to millions of fans, according to a statement.

The videos will include various advertising products, including "vertical video ads" which will be interspersed throughout the content.

"There is nothing more powerful on social than a passionate sports fan expressing their emotions during that pivotal moment of a game," said Seth Ladetsky of Turner Sports.

"While providing fans the tools to enhance their shared experiences, we are also creating an opportunity for advertisers to showcase their brand in an organic environment rich with engagement and interaction."

Explore further: Facebook gets in game with new sports hub

Related Stories

Yahoo to stream NHL hockey games

March 10, 2016

Yahoo said Thursday it reached a deal with the National Hockey League to stream hockey games online for free with no subscription required.

NBC Sports partners with Yahoo for content deal

December 10, 2012

(AP)—NBC Sports Group and Yahoo announced a content and promotional deal that combines the website's sports reporting, college recruitment content and fantasy sports material with its partner's digital assets and television ...

Recommended for you

Chinese fans trash blackout as Google AI wins again

May 25, 2017

Chinese netizens fumed Thursday over a government ban on live coverage of Google algorithm AlphaGo's battle with the world's top Go player, as the programme clinched their three-match series in the ancient board game.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.