WhatsApp to drop renewal fees for the messaging service

January 18, 2016

WhatsApp, a popular mobile messaging service owned by Facebook, says it will drop its 99-cent subscription fee over the next several weeks.

The company said Monday that charging the fee after one free year hasn't worked well.

It says that many don't have a credit or and are afraid of losing the service when it's time to renew.

WhatsApp says nearly a billion people around the world use the service.

Company officials say they don't plan to introduce ads to offset the loss of fees. They say they will start testing tools this year to let customers communicate with banks and other businesses and organizations, but they aren't providing details.

Facebook Inc. paid $22 billion to buy the messaging service in 2014.

Explore further: WhatsApp adds messaging from Web

Related Stories

WhatsApp adds messaging from Web

January 21, 2015

The popular mobile messaging application WhatsApp, acquired by Facebook last year for nearly $22 billion, unveiled a new service Wednesday for sending messages from a Web browser.

WhatsApp founders own nearly $9B in Facebook stock

October 30, 2014

WhatsApp founders Jan Koum and Brian Acton received 116 million shares of Facebook stock currently worth nearly $9 billion when they sold their unprofitable messaging service to the social networking leader earlier this month.

Facebook closes WhatsApp purchase now worth $21.8B

October 6, 2014

Facebook has completed its acquisition of the mobile messaging service WhatsApp for almost $22 billion, up from the original $19 billion when the cash-and-stock deal was struck early this year thanks in part to the rising ...

Recommended for you

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.