App usage soars as smartphones take hold

January 5, 2016
In 2015 lifestyle and shopping apps grew 80 percent—another sign of ecommerce turning mobile
In 2015 lifestyle and shopping apps grew 80 percent—another sign of ecommerce turning mobile

Global app usage soared in 2015 as a growing base of smartphone users found new ways to use their devices, a study showed Tuesday.

The survey by Yahoo-owned analytics firm Flurry found app usage on jumped 58 percent last year, cooling slightly from 76 percent in 2014.

A big factor was growth in "personalization" which allow people to customize their devices or correspondence including lockscreens and emoji keyboards, including reality star Kim Kardashian's "Kimoji." These apps saw 344 percent growth last year.

News and magazine apps grew 141 percent meanwhile, signaling a shift in media consumption from television and PCs to smartphones and other mobile devices.

Productivity apps such as Google Docs and Slack were up 119 percent, Flurry found, while lifestyle and shopping apps grew 80 percent—another sign of ecommerce turning mobile.

Flurry vice president Simon Khalaf said one of the reasons for the growth was increased used of big-screen smartphones or "phablets," which offer a better view for video and other uses.

"Time spent on phablets grew 334 percent year over year (2.9 times more than the average), compared to 117 percent for all form factors," he said in a blog.

"With time spent on mobile surpassing that on television, and phablets posting astonishing growth in , it appears that the cable industry will find in the phablet and its apps its long awaited digital nemesis."

A separate report this week by the App Association found 3.97 million apps available at the end of 2015, generating revenues of $120 billion.

Explore further: Apple wins holiday race as screen sizes grow, survey says

Related Stories

Apple TV aims to capture 'cord cutters'

September 10, 2015

The new Apple TV unveiled this week has the potential to do for television what iPhone did to mobile phones, while claiming a starring role in home entertainment.

Connecting with citizen science apps

September 22, 2015

Years ago, when my daughter got an iPod, her iTunes account became un-affectionately known to the rest of the family as the "iTunes you out" app. Many parents have joined scholars in expressing concerns about how mobile computing ...

Recommended for you

Top takeaways from Consumers Electronics Show

January 13, 2018

The 2018 Consumer Electronics Show, which concluded Friday in Las Vegas, drew some 4,000 exhibitors from dozens of countries and more than 170,000 attendees, showcased some of the latest from the technology world.

Finnish firm detects new Intel security flaw

January 12, 2018

A new security flaw has been found in Intel hardware which could enable hackers to access corporate laptops remotely, Finnish cybersecurity specialist F-Secure said on Friday.


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.