Western retailers in China boost Chinese manufacturing supremacy

Western retailers in China boost Chinese manufacturing supremacy
Keith Head is the HSBC Professor in Asian Commerce at the Sauder School of Business. Credit: © Sauder School of Business

When western retailers like Walmart and Tesco move into China, Chinese manufacturing gets a boost, shows a new study by the University of British Columbia's Sauder School of Business. "Many assume Western retailers act as gateways for western goods into Chinese markets, helping to resolve trade imbalances tipped in favour of China's powerhouse manufacturing sector," says lead author Keith Head, HSBC Professor in Asian Commerce at Sauder. "But it appears that multinational retailers are actually enhancing the export capabilities of Chinese suppliers."

After 1995, when China began to open to like Walmart, Carrefour, Tesco and Metro, it required them to carry Chinese goods specifically from the areas where they wanted to set up shop.

In turn, to source products worthy of space on their shelves from the local market, retailers pushed hard on manufacturers – many of which had no previous experience supplying goods internationally – to up their game. They demanded improved productivity, efficiency and quality.

They also test marketed Chinese products and introduced them to the workings of global supply chains, providing manufacturers with valuable intelligence into improving the exportability of their products.

As a result, Head found that exports from a Chinese city increased by an average of 2.55 per cent when the number of foreign retail outlets in that city increased by 10 per cent.

"Exposure to multinationals provides local Chinese manufacturers with significant insight into what it takes to become suppliers in the global retail environment," says Head. "Ultimately, it's like a boot camp that pumps out more effective exporting machines."

The findings are included in the study "From Beijing to Bentonville: Do multinational retailers link markets?" published in the current issue of Journal of Development Economics.


Explore further

China's Alipay offers mobile wallet for US sites

Provided by University of British Columbia - Sauder School of Business
Citation: Western retailers in China boost Chinese manufacturing supremacy (2014, November 3) retrieved 19 October 2020 from https://phys.org/news/2014-11-western-retailers-china-boost-chinese.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
0 shares

Feedback to editors

User comments