IBM dips into Twitter stream for business insights

An official Twitter account on a smartphone, seen on November 7, 2013, in Rennes, France
An official Twitter account on a smartphone, seen on November 7, 2013, in Rennes, France

Twitter on Wednesday announced a partnership to let computing powerhouse IBM dip into the public stream of tweets to provide businesses with insights for making decisions.

"Twitter provides a powerful new lens through which to look at the world—as both a platform for hundreds of millions of consumers and business professionals, and as a synthesizer of trends," IBM chief executive Ginni Rometty said in a release.

The alliance will put IBM computing expertise, including its Watson artificial intelligence technology, to work extracting insights from Twitter to "enrich business decisions with an entirely new class of data," according to Rometty.

IBM services access Twitter data to glean answers to questions such as what customers like or dislike about products or why a company is growing quickly in one country and not another.

"This important partnership with IBM will change the way business decisions are made—from identifying emerging market opportunities to better engaging clients, partners and employees," Twitter chief executive Dick Costolo said in a release.

Patterns, trends or sentiments mined from Twitter will be woven into IBM business analytics tools such as Watson, which are hosted in the Internet "cloud."

The partnership will involve training an army of IBM consultants on applications for Twitter data.

"Twitter represents an enormous public archive of human thought that captures the ideas, opinions and debates taking place around the world on almost any topic at any moment in time," Twitter data strategy vice president Chris Moody said in a blog post.

The IBM logo pictured on March 5, 2012 at their booth prior to the opening of the CeBIT IT fair in Hanover, Germany
The IBM logo pictured on March 5, 2012 at their booth prior to the opening of the CeBIT IT fair in Hanover, Germany

"While companies have long listened to what their customers are saying on Twitter, complex enterprise decisions often require input from a lot of different systems."

Financial terms of the were not disclosed.


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Citation: IBM dips into Twitter stream for business insights (2014, October 29) retrieved 31 October 2020 from https://phys.org/news/2014-10-ibm-dips-twitter-stream-business.html
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