Apple seeking 'next big direction': co-founder

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Apple is in a waiting period with the US gadget giant seeking the "next big direction" almost two years after the death of its groundbreaking boss Steve Jobs, the company's co-founder Steve Wozniak said Thursday.

Wozniak, speaking at a forum in Mexico City, insisted that Apple remains a "great company" with its "own culture" and a collection of trademarks despite its leader's death.

Wozniak, a childhood friend of Jobs who co-founded the company in the mid-1970s, countered critics who say Apple has failed to offer innovative products since the latter lost his battle with cancer in October 2011.

"I think Apple is in one of these waiting periods waiting for the next big direction," he said.

"You can't expect a whole new incredible revolution of a category of existing consumer electronics , you can't expect that every year," he added. "If you could have one every year it would be quite a surprise."

Jobs unveiled the second-generation iPad tablet in March 2011, his last presentation. Last year, the California company launched the iPad mini and the iPhone 5.

Apple has filed a trademark application in Japan for a product named "iWatch" and reports say similar paperwork was filed in other countries, including Mexico and Taiwan, fueling speculation that it is preparing to introduce a device that can be worn around the wrist.

Wozniak appeared to hint as much, telling the Mexico City audience that devices are getting smaller.

"I think, oh my gosh, I just wish I had the old iPhone right here on my wrist and I wish I could ask it questions like a new Siri ( technology) or tell it to play certain music," the 62-year-old said.


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© 2013 AFP

Citation: Apple seeking 'next big direction': co-founder (2013, July 5) retrieved 21 September 2019 from https://phys.org/news/2013-07-apple-big-co-founder.html
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BSD
Jul 05, 2013
iThink iApple is in an iDirection downward in an iDeath iSpiral.

iT's out of iDeas.

Jul 05, 2013
I find it difficult to believe that Steve Jobs was so utterly integral to the innovation at Apple, but based on this article, it seems like he really was. It seems obvious that Google Glass type devices are the next big thing. If we can have a large, useful interface but with a small device such as eyeglasses, that is powerful stuff. We use screens, but screens are the size they are, if you need/want a bigger screen, then you have a bigger device. Go straight to the eye, Apple. Build a powerful and useful virtual interface using an Eyeglass type device! It is the next obvious advancement, and to ignore it would be as foolish as everyone else when they shunned tablets. Now Tablets outsell laptops and PC's! Eventually wearable technology will replace everything, so go in that direction. Not alot of use for an iWatch, but iGlasses, oh yeah!

Jul 05, 2013
I agree, I don't think a iWatch will catch on, but a "google glass" device may. If I have to raise my hand anyway, it will be holding a larger screen. If people wanted an "iWatch" type device, I think there would have been a market for wrist band type iPhone cases.


Jul 05, 2013
I think the new direction for mobile devices will be bio feed back to monitor health. Apps will monitor long term health data. And this will be revolutionary.

Thus the watch.
Other wise, it would be just an other indistinguishable gadget like the pod mini. I don't believe Apple would do that. I feel you are also right about the glasses though.

Jul 05, 2013
Imagine a goodly number, half the people you interact with on a regular day, walking around and doing what they do … occasionally raising their wrist up to their face and uttering short vocal sounds to a large rectangular red, black, or blue object on their wrists. With their arm still raised up, these people stare at their wrists for a time while their finger flicks to scroll the machines screen. Think: urban environments; drivers on the road.



I'd bet the glasses approach will eventually drive the wrist watch out.

Jul 08, 2013
Imagine a goodly number, half the people you interact with on a regular day, walking around and doing what they do … occasionally raising their wrist up to their face and uttering short vocal sounds to a large rectangular red, black, or blue object on their wrists. With their arm still raised up, these people stare at their wrists for a time while their finger flicks to scroll the machines screen. Think: urban environments; drivers on the road.



I'd bet the glasses approach will eventually drive the wrist watch out.

Like every other company out there you underestimate Apple.
I'll take that bet.

Jul 08, 2013
"Apple seeking 'next big direction'"

-Perhaps they should explore after-death communication so they can ask jobs what to do next.

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