Facebook buying Atlas ad business from Microsoft

February 28, 2013

Facebook is buying a set of online advertising tools called Atlas from Microsoft in its latest attempt to build a more effective marketing system around its Internet social network.

In making the deal announced Thursday, Facebook is betting the acquired technology will bear more fruit under new ownership than it did during the past five-and-half years under Microsoft's control.

Atlas is part of an online advertising service called aQuantive that . bought for $6.3 billion in 2007. Aquantive didn't bring in as much online ad revenue as Microsoft envisioned, prompting the software maker to absorb a $6.2 billion charge last year that resulted in its first in its 26-year history as a public company.

didn't disclose the purchase price.

Explore further: Microsoft takes $6.2B hit to account for ad woes

0 shares

Related Stories

Microsoft to buy Yammer for $1 bn: report

June 15, 2012

Microsoft has reached a deal to purchase the Yammer business software company for $1 billion in an apparent bid to shore up its widely-used Office software, the Wall Street Journal reported Friday.

Facebook to pass Yahoo! in display ad revenue

June 20, 2011

Facebook is on track to pass Yahoo! in US display advertising revenue this year while Google will also gain market share, according to a forecast published on Monday by digital marketing firm eMarketer.

Report: Microsoft near deal to buy Skype

May 10, 2011

Microsoft Corp. is nearing a deal to buy the popular Internet telephone service Skype in what could be the biggest deal in the software maker's 36-year history, according to a published report.

Recommended for you

WikiLeaks releases CIA hacks of Apple Mac computers

March 23, 2017

The Central Intelligence Agency is able to permanently infect an Apple Mac computer so that even reinstalling the operating system will not erase the bug, according to documents published Thursday by WikiLeaks.

Protecting web users' privacy

March 23, 2017

Most website visits these days entail a database query—to look up airline flights, for example, or to find the fastest driving route between two addresses.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.