'Fifty Shades' helps Barnes & Noble in 1Q

August 21, 2012
In this Monday, June 18, 2012, file photo customers enter the Barnes and Noble Booksellers store in Hoover, Ala. Barnes & Noble says its fiscal first-quarter loss narrowed, lifted by sales of e-books and other digital content as well as sales of the "Fifty Shades of Grey" series at its bookstores. (AP Photo/Dave Martin)

(AP) — Barnes & Noble's fiscal first-quarter loss narrowed, lifted by sales of e-books and other digital content as well as sales of the "Fifty Shades of Grey" series at its bookstores.

The largest traditional U.S. book retailer faces tough competition from online retailers like Amazon.com and discount stores and the challenges of dealing with a population that is increasingly moving away from traditional books in favor of reading on devices such as e-readers and tablets. These factors have pushed Barnes & Noble Inc. to invest heavily in its e-reader and e-books, which benefited its quarterly results.

The chain also had the added bonus of riding the wave of popularity of the "Fifty Shades of Grey" series by E.L. James, the publishing phenomenon that has drawn legions of readers into bookstores. This has sent readers into bookstores.

For the period ended July 28, Barnes & Noble lost $41 million, or 78 cents per share. This is smaller than the $56.6 million, or 99 cents per share, that it lost a year earlier.

Revenue climbed 2 percent to $1.45 billion from $1.42 billion.

Revenue for the retail division — which includes bookstores and its web site businesses — rose 2 percent. Revenue from bookstores open at least a year, a key gauge of the chain's health, increased 4.6 percent. This performance was buoyed by the "Fifty Shades" sales as well as the liquidation of Borders' bookstores.

Removing the sale of Nook products, revenue at bookstores open at least a year increased 7.6 percent.

Revenue for its college bookstores open at least a year fell 2 percent, as the May through July period is when most students have off from classes and does not include the important back-to-school buying period.

The Nook unit — which includes e-readers, and accessories — reported basically flat revenue at $192 million. Sales of digital content surged 46 percent. This content includes digital books, digital newsstand and the apps business.

Sales of devices dropped because of lower selling prices and difficulty getting enough of its e-readers with the Glowlight feature to market to meet demand. The Glowlight emits low-level light to help with bedtime reading.

Earlier this month Barnes & Noble announced that it was cutting the price for its less-expensive model Nook tablet computer by $20, undercutting Amazon's Kindle Fire. The New York company said it was lowering the price for the 8-gigabyte model Nook tablet to $179 from the current $199. The Kindle Fire, with 6 gigabytes of memory, sells for $199. Barnes & Noble also announced a $50 reduction, to $199 from $249, for its 16-gigabyte Nook tablet.

Shares of Barnes & Noble added 45 cents, or 3.6 percent, to $12.80 in premarket trading.

Barnes & Noble has 689 bookstores in 50 states.

Explore further: Barnes & Noble unveils $199 Nook Tablet


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