Target phasing out Amazon's Kindle

(AP) -- Target Corp. says it's phasing out Amazon.com Inc.'s e-reader Kindle at its more than 1,700 stores and its website.

Target spokeswoman Molly Snyder says the decision to stop selling Kindles this spring follows the chain's evaluation of the prices and quality of its merchandise. The Minneapolis-based retailer started selling Kindles two years ago.

The move coincides with the discounter's steps to create mini shops of Apple Inc. products in 25 of its stores this year.

Despite competition from cheaper such as Amazon's Kindle Fire, Apple's remains the most popular tablet. Apple Inc. has sold more than 55 million iPads since the tablet's debut in 2010.

©2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Citation: Target phasing out Amazon's Kindle (2012, May 2) retrieved 25 April 2024 from https://phys.org/news/2012-05-phasing-amazon-kindle.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.

Explore further

Amazon Kindle going on sale in Target stores across US

0 shares

Feedback to editors