Pepsi partners with Twitter for online concerts

April 30, 2012

(AP) -- PepsiCo Inc. is tweeting to a new generation of music lovers.

The No. 2 soda company is partnering with Twitter to provide streaming videos of live music concerts to Pepsi's followers on the social networking site. The deal is part of Pepsi's new global ad campaign that will also feature a TV ad with singer Nicki Minaj.

The company, based in Purchase, N.Y., isn't yet saying which musicians will be featured for the Twitter concerts this summer.

Terms of the deal with were not disclosed.

The marketing push comes as Pepsi looks to refresh its business and win back soda drinkers from The Coca-Cola Co. Pepsi has been losing market share to Coca-Cola in recent years. It fell to the No. 3 spot among in 2010.

Explore further: More problems for Coke and Pepsi in India

0 shares

Related Stories

PepsiCo unveils 100 percent plant-based bottle

March 16, 2011

(AP) -- Remember the Cola Wars? Get ready for the Bottle Wars. PepsiCo Inc. on Tuesday unveiled a bottle made entirely of plant material, which it says bests the technology of competitor Coca-Cola and reduces its potential ...

Coke, Pepsi to drop level of 'cancer' chemical

March 9, 2012

Coca-Cola and Pepsi said Friday they have lowered levels of a chemical in caramel coloring to comply with a California law, but insisted the drinks pose no health risks and recipes will not change.

Good news for veggies: Personal values deceive taste buds

July 17, 2008

Many heavy meat eaters believe they eat a lot of meat because of the taste. But according to groundbreaking new research in the Journal of Consumer Research, the reason that a beef burger tastes better than a veggie burger ...

Recommended for you

A not-quite-random walk demystifies the algorithm

December 15, 2017

The algorithm is having a cultural moment. Originally a math and computer science term, algorithms are now used to account for everything from military drone strikes and financial market forecasts to Google search results.

US faces moment of truth on 'net neutrality'

December 14, 2017

The acrimonious battle over "net neutrality" in America comes to a head Thursday with a US agency set to vote to roll back rules enacted two years earlier aimed at preventing a "two-speed" internet.

FCC votes along party lines to end 'net neutrality' (Update)

December 14, 2017

The Federal Communications Commission repealed the Obama-era "net neutrality" rules Thursday, giving internet service providers like Verizon, Comcast and AT&T a free hand to slow or block websites and apps as they see fit ...

The wet road to fast and stable batteries

December 14, 2017

An international team of scientists—including several researchers from the U.S. Department of Energy's (DOE) Argonne National Laboratory—has discovered an anode battery material with superfast charging and stable operation ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.