Google pulls plug on Fast Flip, Aardvark

September 3, 2011 by Chris Lefkow
Internet giant Google said that it is pulling the plug on its online news reader Fast Flip and closing Aardvark, a "social search" service it bought last year.

Google said Friday it is pulling the plug on online news reader Fast Flip, social search service Aardvark, commenting tool Sidewiki and several other products.

"Over the next few months we'll be shutting down a number of products and merging others into existing products as features," Alan Eustace said in a move he called a "fall spring-clean" at the Internet giant.

Eustace said the closures will allow the Mountain View, California-based company to "devote more resources to high impact products -- the ones that improve the lives of billions of people."

"Technology improves, people's needs change, some bets pay off and others don't," he said in a blog post.

Google said it is discontinuing the products as part of the closure announced last month of its bed Google Labs.

Besides Fast Flip, Aardvark and Sidewiki, other products facing the ax include Google Desktop, Google Web Security, Image Labeler, Notebook and Subscribed Links.

Sidewiki allows notes and comments to be posted alongside Web pages for others to read.

Google said it will begin removing Fast Flip, which was unveiled in September 2009, from Google News in the coming days.

"For the past two years, the Fast Flip experiment has fueled a new approach to faster, richer content display on the Web -- which will live on in our other display and delivery tools," Google said.

"We want to thank the dozens of participating US publishers for their collaboration with us in pioneering news content browsing and reading experiences for the Web and mobile devices," it said.

Google's media partners on Fast Flip include The New York Times, the BBC, The , The Los Angeles Times, The Christian Science Monitor, The and other publications.

Other companies supplying content include magazines such as the Atlantic, Cosmopolitan, Elle, Marie Claire and Popular Mechanics, as well as online news sites TechCrunch, Salon and Slate.

Fast Flip allows users to browse through news stories from Google's media partners at speeds significantly faster than the time it usually takes to load a Web page.

Aardvark co-founders Max Ventilla and Damon Horowitz said in a blog post entitled "Goodbye Aardvark" that the service will shut down at the end of September.

Google acquired Aardvark, which was founded in 2007, in February of last year for a purchase price put at $50 million by technology blog TechCrunch.

Aardvark uses the contacts in a person's network to provide answers to questions via the Web at, instant messaging, email or Twitter.

"Aardvark began as a small experiment in a new kind of , and over a few years blossomed into a service that made millions of connections between people to answer each other's questions," Ventilla and Horowitz said.

"Over this time, we learned a lot about creating and maintaining online communities, and how to facilitate sharing of knowledge between people," they said. "We've been excited to share these lessons within Google over the past year, especially as part of the effort behind Google+"

Google+ is the social network launched by the in June.

Ventilla and Horowitz said the Aardvark team "remains committed to developing powerful tools for connecting people and improving access to information."

The announcement of the closure of the slate of products comes a week after said it was shutting down Slide, a developer of applications for social networks it bought a year ago.

Explore further: Google buys ask-your-friends site Aardvark

Related Stories

Google adds new media partners to 'Fast Flip'

December 17, 2009

Internet giant Google on Wednesday added another 24 media partners to its online news reader "Fast Flip," including the Tribune and McClatchy newspaper groups, the Huffington Post and Politico.

Google hopes readers will 'flip' over new format

September 14, 2009

(AP) -- Google Inc. is testing a new format that is supposed to make reading online stories as easy as flipping through a magazine, a shift that eventually could feed more advertising sales to revenue-starved publishers.

Google shutting down Slide

August 27, 2011

Internet giant Google is shutting down Slide, a developer of applications for social networks it bought a year ago.

Recommended for you

Cryptocurrency rivals snap at Bitcoin's heels

January 14, 2018

Bitcoin may be the most famous cryptocurrency but, despite a dizzying rise, it's not the most lucrative one and far from alone in a universe that counts 1,400 rivals, and counting.

Top takeaways from Consumers Electronics Show

January 13, 2018

The 2018 Consumer Electronics Show, which concluded Friday in Las Vegas, drew some 4,000 exhibitors from dozens of countries and more than 170,000 attendees, showcased some of the latest from the technology world.


Adjust slider to filter visible comments by rank

Display comments: newest first

not rated yet Sep 03, 2011
One of the problems with free tools is that without a contractual relationship, you have no basis for complaint if the tool's withdrawn. I'm sure that Google Docs will never disappear, but it does make me a little reluctant to rely on the free version it for personal use.
not rated yet Sep 04, 2011
It shows the cloud concept does not guarantee stability at all.
not rated yet Sep 04, 2011
I agree with GreyLensman above. I doubt any of us uses everything Google invents it's one thing if they occasionally discontinue a product but this major housecleaning is an inconvenience.
not rated yet Sep 05, 2011
I'm going to miss Google Fast Flip. I used to use it everyday. My organization teaches speed reading classes and we used to recommend this site as a great way to read things on the web faster. Since Google Fast Flip is now gone, we're going to try and revive a similar service at

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.