Yahoo! buys online ad platform 5to1

May 18, 2011
Yahoo! on Wednesday announced that it has signed a deal to buy online advertising platform 5to1.

Yahoo! on Wednesday announced that it has signed a deal to buy online advertising platform 5to1.

The California-based Internet pioneer did not reveal financial terms of the acquisition.

"5to1's innovative platform and premium private marketplace will further enable Yahoo! to extend our leadership," said Wayne Powers, senior vice president of for Yahoo! in North America.

"5to1 provides additional access to publishers and unlocks the value of unsold inventory for premium brand advertisers."

US-based 5to1 launched in 2009 as a market for advertisers and website publishers when it comes to unsold supplies of premium ads.

Explore further: In Brief: Yahoo! to launch new advertising platform

Related Stories

Gannett to partner with Yahoo on local advertising

July 16, 2010

(AP) -- Gannett Co., the largest U.S. newspaper publisher, is partnering with Yahoo Inc. to sell local online advertising. It's a deal that could help Gannett boost revenue as its traditional print business declines.

Recommended for you

Startup Pi out to slice the charging cord

September 19, 2017

Silicon Valley youngster Pi on Monday claimed it had developed the world's first wireless charger that does away with cords or mats to charge devices.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.