Self-regulation is not enough in children's TV advertising: study

September 30, 2010
Industry self‑regulation has not reduced the amount of TV advertising for unhealthy food being seen by children.

Children still see the same amount of television advertising for unhealthy foods as they did before industry self-regulation was introduced last year, according to new University of Sydney research published in the International Journal of Pediatric Obesity.

Lesley King, paper lead author and adjunct senior lecturer for the University's Prevention Research Collaboration, said of the 41 companies foods in May 2009, only 14 of them were signed up to the industry code.

While companies who signed up to the industry's voluntary had reduced their volume of unhealthy food advertising, the volume of advertisements for from other food companies, who have not signed up to the code of conduct, had not.

Altogether, the study found that the average number of unhealthy food advertisements per hour is the same as it was in 2007.

"So, after 12 months there has only been limited uptake of the voluntary industry code," Ms King said.

"Also, for the changes observed in 2009 to be sustained, the code would need to be stronger.

"Reducing the advertising of unhealthy foods to children is an important part of the ongoing efforts to reduce .

"So far, there have been no benefits for children."

Explore further: Australian food ads going on diet

Related Stories

Australian food ads going on diet

April 24, 2006

Australian marketers are putting junk food ads on a diet, shedding celebrity spokespeople and removing toys from kids' meals.

Advertising Child's Play

December 10, 2008

(PhysOrg.com) -- Children on their way to school are five times more likely to see the advertising of soft drinks, alcohol, ice-cream and confectionary than ads for healthy foods.

Online games new marketing tool for unhealthy foods

June 3, 2010

UC Davis public health researchers have found that children, who are already saturated with television messages about unhealthy food choices, are the targets of a new medium used to sell high-fat, high-sugar foods: advergames.

New study levels new criticisms at food industry

December 14, 2009

A new study released Monday, Dec. 14, in Washington, D.C., criticizes the nation's food and beverage industry for failing to shift their marketing efforts aimed at children. The report said television advertising continues ...

Recommended for you

New paper answers causation conundrum

November 17, 2017

In a new paper published in a special issue of the Philosophical Transactions of the Royal Society A, SFI Professor Jessica Flack offers a practical answer to one of the most significant, and most confused questions in evolutionary ...

Chance discovery of forgotten 1960s 'preprint' experiment

November 16, 2017

For years, scientists have complained that it can take months or even years for a scientific discovery to be published, because of the slowness of peer review. To cut through this problem, researchers in physics and mathematics ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.