Time Warner Cable, Cox asked to drop ad claims

(AP) -- An advertising watchdog is asking Time Warner Cable and Cox to drop claims that they run fiber-optics networks, after Verizon complained about their ads.

The National Advertising Division of the Council of Better Business Bureaus says both cable TV companies describe their networks as "fiber-optic networks" in their advertising when in fact they are referring to networks that include both fiber and traditional copper cable.

A purely fiber-optic network transmits data faster and has greater capacity than a hybrid. Communications Inc. has been building out a network that extends fiber optics to the home, rather than just a hub in the neighborhood.

The NAD is the advertising industry's self-regulatory body.

Cable Inc. is appealing the decision. Cox says it will consider the decision in future ads.


Explore further

Ad watchdog: Cablevision Internet not 'fastest'

©2010 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Citation: Time Warner Cable, Cox asked to drop ad claims (2010, May 4) retrieved 12 June 2021 from https://phys.org/news/2010-05-warner-cable-cox-ad.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
0 shares

Feedback to editors

User comments