March 19, 2010 report
Folding plug wins international award for student inventor (w/ Video)
Min-Kyu Choi, a design student from the Royal College of Art in London, won the 2010 Brit Insurance international award for Design of the Year with his folding plug, beating 90 rivals including fashion designer Alexander McQueen’s last collection, a twin-seat electric aircraft from China, and a social housing project from Monterrey in Mexico.
Mr Choi said he was disappointed when he bought his MacBook Air slimline laptop, which is thin enough to fit in an envelope, only to find a bulky 4.5 cm plug attached to it. The design of the British three-pin electrical plugs has remained unchanged since it was standardized in 1946. He said when he found the computer had been scratched by the plug on a trip to the university he decided to design a plug that could fold flat to make it almost as thin as the laptop, and to prevent the pins causing damage.
Artist Antony Gormley, who was chairman of the award judging panel, said the plug was an elegant design that had been thought through and was modest and responsive, and “could make a difference to everyone’s life.” It is also likely to make Mr Choi extremely wealthy if it is well marketed.
The folding plug will be officially launched later this year, and will remain on show at the Design Museum in London until 31 October.
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