If the technical features of a new camera delight the tech experts but leave consumers scratching their heads, how should a retailer's website present those views and what sales results could it expect?
Economics & Business
Jul 30, 2015
0
9
Whether online auctions are selling rare Pokemon cards or fine art, the science behind inciting the highest bids gets a boost from a paper to be published in the September issue of the Journal of Retailing. Researchers from ...
Social Sciences
Jul 28, 2015
0
7
Sometimes consumers might appreciate a pop-up ad that reflects the merchandise they were recently browsing online, and sometimes they just might decide to spike it and thereafter avoid the seller that placed the ad. Retailers ...
Social Sciences
Jul 23, 2015
1
9
While Congress considers repealing a law requiring country-of-origin labels on packages of beef, pork and poultry, marketing researchers at the University of Arkansas have found that such labels influence consumer perceptions ...
Economics & Business
Jul 16, 2015
0
20
After Amazon announced plans last week for a day of online retail discounts July 15 comparable to Black Friday, Wal-Mart is launching a rival sale online the same day. Who will win the e-commerce battle? Winning is a matter ...
Economics & Business
Jul 14, 2015
1
185
Shopping is, by and large, a visual activity, from getting to the store to finding an item to paying for a purchase. But how is the retail experience affected by a visual impairment? In the first Canadian study of its kind, ...
Economics & Business
Jun 12, 2015
0
142
Luring longtime and new customers to try online shopping, and retaining them in a competitive and crowded marketplace, is the challenge of the day for established offline retailers. A study of the multichannel UK grocery ...
Economics & Business
May 7, 2015
0
14
Selling used to be so simple: pack up the wagon, harness the horse, and head to the nearest settlement. Today, retailers have to allocate their marketing dollars across a multitude of channels, from stores, catalogs, and ...
Economics & Business
May 7, 2015
0
15
How many websites have you clicked on recently that haven't converted their format to mobile, frustrating your efforts to get the information you need in an effective and timely way?
Economics & Business
May 5, 2015
0
33
Shopping online or in catalogs is great for many reasons: to while away time on a snowy day; to avoid the holiday crush at the local mall; to do ultra-efficient comparison shopping; to enjoy a world of choice at your fingertips. ...
Economics & Business
May 1, 2015
0
21
