The Journal of Retailing is devoted to advancing the state of knowledge and its application with respect to all aspects of retailing, its management, evolution, and current theory. The field of retailing includes both products and services, the supply chains and distribution channels that serve retailers, the relationships between retailers and members of the supply channel, and all forms of direct marketing and emerging electric markets to households. Articles may take an economic or behavior approach, but all reflect rigorous analysis and a depth of knowledge of relevant theory and existing literature. Empirical work is based upon the scientific method, modern sampling procedures and statistical analysis.

Publisher
Elsevier
Website
http://www.journals.elsevier.com/journal-of-retailing
Impact factor
2.257 (2011)

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Making retail accessible for the blind

Shopping is, by and large, a visual activity, from getting to the store to finding an item to paying for a purchase. But how is the retail experience affected by a visual impairment? In the first Canadian study of its kind, ...

Research sheds light on Amazon vs. Wal-Mart competition

After Amazon announced plans last week for a day of online retail discounts July 15 comparable to Black Friday, Wal-Mart is launching a rival sale online the same day. Who will win the e-commerce battle? Winning is a matter ...

How to price goods and service bundles

For consumers with two left thumbs, purchasing a product that comes with installation included makes a lot of sense. But for retailers, the quandary is how to price the package in a way that's attractive to the buyer and ...

Web panels build customer loyalty

Sally Fields's famous Academy Award outburst of gratitude - "You like me, you really like me" - apparently holds true for customers who are asked to participate in retailer-sponsored Web panels, according to an article forthcoming ...

The art and science of promotional pricing

Normal rules of economic behavior would dictate that free upgrades to a particular product would move it out the door in record numbers. Somewhat counterintuitively, new research from Professor Wen Mao reveals that a token ...

Why daring to compare online prices pays off offline

The sudden closures of big-box stores like Future Shop and Target may make it seem like online shopping is killing real-world stores. But shoppers are actually engaging in "web-to-store" shopping—buying offline after comparing ...

The impact of mobile technology on purchasing patterns

How many websites have you clicked on recently that haven't converted their format to mobile, frustrating your efforts to get the information you need in an effective and timely way?

How 5-star online customer reviews can backfire

It may be counterintuitive, but the more positive online reviews a product gets may actually lead to a net negative profit for the retailer. That's the conclusion of new research by a team of marketing experts from a Dutch ...

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