A new study of the time-honored tradition of haggling over new car prices shows that sales personnel who are trained to understand a customer's price sensitivity will strike a better deal for their employers.
Economics & Business
Feb 18, 2016
0
7
New research shows that promotional messages that use alliteration - the phonetic overlap of the beginnings of words - hold a greater appeal for consumers than non-alliterative messages, even accounting for cost differences.
Economics & Business
Feb 12, 2016
0
8
In 2014, product returns totaled about $280 million across all U.S. retailers. New research from UT Dallas examined existing studies on return policies to quantify the policies' effect on consumers' purchase and return behavior.
Economics & Business
Jan 19, 2016
0
5
Researchers say a rising trend in narcissism is cause for retailing and manufacturing firms offering customizable products to rethink their marketing strategies.
Economics & Business
Dec 9, 2015
1
11
As manufacturers well know, the nuances of interpersonal relationships are writ large in the context of sales channel partner programs, and knowing how to manage them is a surprisingly delicate business. A paper forthcoming ...
Economics & Business
Oct 26, 2015
0
18
Consumers in the developing world are some of the world's best customers - emerging economy markets have contributed more than half of the Coca-Cola Co.'s global revenue since 2006, and Mexico, China, and Brazil were the ...
Economics & Business
Oct 21, 2015
0
27
For academics, practitioners, and generalists alike, an article forthcoming in the December 2015 issue of the Journal of Retailing can serve as a handy guide to the massively studied science of marketing channel systems. ...
Economics & Business
Oct 21, 2015
0
16
The billions of consumers in developing countries are tantalizing to global consumer packaged goods companies, but they're hardly low-hanging fruit. They're more like a mega-crop of berries hanging off the tiniest, most difficult ...
Economics & Business
Oct 21, 2015
0
17
Taking an e-commerce business global isn't just a matter of translating the text and product details into the local language and measurement scale, a new meta-analysis of e-excellence points out. Almost every aspect of an ...
Economics & Business
Oct 21, 2015
0
71
The thrill is part of the game—whoever waits for his bid to be accepted on online auction platforms, feels the excitement in the bidding war for the object of desire. The heart beats faster, palms start to sweat. Physiological ...
Social Sciences
Sep 4, 2015
0
11
