Pictures, videos can send viewers down a 'rabbit hole'
Just how many adorable cat videos or pictures of fancy desserts can a person view in one sitting?
Social Sciences
Nov 3, 2021
0
3
Journal of Marketing Research
How idea sharing increases online-learner engagement
Sharing ideas in an online learning environment has a distinct advantage over sharing personal details in driving learner engagement in massive open online courses, more commonly known as MOOCs, says new research co-written ...
Education
Jul 14, 2021
0
3
Incentivized product reviews: Positive to a fault?
It stands to reason that the more one is compensated for performing a task, the greater the incentive to do a good job and the better one feels about doing it.
Economics & Business
May 25, 2021
0
5
Research reveals negative effects of hotel app adoption on customer spending
Companies have often considered app adoption among their customers to have a positive impact on customer spending. According to new research from marketing professor P.K. Kannan at the University of Maryland's Robert H. Smith ...
Economics & Business
May 13, 2021
1
6
Consumers will pay more for crowdfunded products to boost equality in marketplace
New research has revealed that shoppers are significantly more likely to purchase crowdfunded products than items that use an alternative funding source, as they want to see less inequality in the marketplace.
Economics & Business
Apr 19, 2021
1
6
Kumon or Montessori? It may depend on your politics, according to new study of 8,500 parents
Whether parents prefer a conformance-oriented or independence-oriented supplemental education program for their children depends on political ideology, according to a study of more than 8,500 American parents by a research ...
Social Sciences
Mar 30, 2021
0
8
Internet access spending in public schools increases test scores, but also disciplinary problems
From 2015 to 2019, public school districts in the United States invested nearly $5 billion to upgrade their Wi-Fi networks, according to EducationSuperHighway. However, in the age of COVID-19-mandated virtual learning, millions ...
Education
Feb 16, 2021
0
1
Good customer service can lead to higher profits, even for utilities without competition
In Lily Tomlin's classic SNL comedy sketch, her telephone operator "Ernestine" famously delivers the punchline, "We don't care. We don't have to. We're the Phone Company." But new research finds that satisfied customers mean ...
Economics & Business
Feb 2, 2021
0
4
Algorithm streamlines targeted marketing efforts with unrivaled precision
In today's digital age, more consumer data is being collected than ever before. In turn, consumers are bombarded with advertising that misses the mark for identifying the "right" message to the "right" customer, and fails ...
Economics & Business
Dec 10, 2020
0
3
Consumer surveys drive stock prices, research shows
New research co-authored by a Rice University professor of marketing finds that businesses interested in improving their stock prices should focus on improving customer satisfaction.
Economics & Business
Nov 10, 2020
0
1
