Marketing scholar investigates psychological effects of logo design
Marketers invest countless resources to design the perfect visual logo for their brand, believing that consumers apply a logo's meaning to its accompanying brand.
Marketers invest countless resources to design the perfect visual logo for their brand, believing that consumers apply a logo's meaning to its accompanying brand.
Social Sciences
Oct 5, 2016
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In 2012, Michel Hazanavicius' movie The Artist won more than 100 awards, including the Oscar for best picture, but grossed as much as Ice Age: Continental Drift grossed in its first weekend. In 2015, the Best Album of the ...
Economics & Business
Sep 30, 2016
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9
Studies show that men are not as environmentally friendly as women. Let's face it, not too many "man caves" feature solar panels, recycle bins or posters of electric cars. It's just not manly.
Social Sciences
Aug 25, 2016
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More isn't necessarily better when it comes to men making decisions together, especially if you want a middle-of-the-road compromise. That's according to a new study in the Journal of Consumer Research which finds that compromise ...
Social Sciences
Jul 28, 2016
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When it feels easy to pay for something, it might just make us feel less connected to what we're buying, a new U of T Scarborough study says.
Economics & Business
Jul 7, 2016
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When you're paid to sell things, it doesn't hurt to be able to stretch the truth or prey on people's emotions once in a while. Most advertisers probably don't spend too much time thinking about karma, then, but perhaps they ...
Social Sciences
May 13, 2016
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The belief that online user ratings are good indicators of product quality is largely an illusion, according to a new University of Colorado Boulder study.
Economics & Business
Apr 28, 2016
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Open the box of that new smartphone. Oops, it feels differently from expectations based on what you'd seen. Embrace it or be disappointed? Your reaction is likely tied to your perception of the brand, says Aparna Sundar of ...
Social Sciences
Apr 25, 2016
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Shoppers making ethical purchases, such as buying organic food or environmentally friendly cars, are generally seen as more virtuous - unless they're receiving government assistance. If ethical shopping is funded by welfare ...
Social Sciences
Mar 8, 2016
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Online advertisements targeted specifically at you because of your behavior can actually change how you feel about yourself, a new study suggests.
Social Sciences
Mar 2, 2016
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