Goods that are 'too pretty to use' could have big effect on sustainability
Could we help save the Earth by making everyday consumables more beautiful?
Environment
Apr 24, 2017
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8
Journal of Consumer Research
'I'm just too busy'—is being overworked the new status symbol?
Workaholism, it seems, is the new black. People who complain endlessly about being overworked and overwhelmed may be sending others a less-than-subtle message: "I'm more important than you."
Social Sciences
Apr 13, 2017
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5
Feeling out of control: Do consumers make practical purchases or luxury buys?
The common assumption about retail therapy is that it's all about indulging in things like pricey designer duds or the latest gadgets. But according to a new study in the Journal of Consumer Research, consumers are actually ...
Economics & Business
Mar 22, 2017
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5
Paying for pain: What motivates tough mudders and other weekend warriors?
Why do people pay for experiences deliberately marketed as painful? According to a new study in the Journal of Consumer Research, consumers will pay big money for extraordinary—even painful—experiences to offset the physical ...
Economics & Business
Mar 22, 2017
0
5
Lack of leisure: Is busyness the new status symbol?
Long gone are the days when a life of material excess and endless leisure time signified prestige. According to a new study in the Journal of Consumer Research, Americans increasingly perceive busy and overworked people as ...
Social Sciences
Mar 22, 2017
0
5
Costly curves? Overweight consumers spend more when reminded of thinness
Popular media mirror Western culture's fixation with being thin. According to a new study in the Journal of Consumer Research, even subtle reminders of idealized bodies can encourage overweight consumers to overspend.
Economics & Business
Mar 22, 2017
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4
'Cultural distinctiveness' can influence consumer preferences for certain products
Would a Minnesota Vikings fan, during a business trip to Mumbai, be more likely to root for the Green Bay Packers than another random NFL team? Or would a die-hard Boston Red Sox fan, working abroad and pining to connect ...
Economics & Business
Dec 15, 2016
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3
Trash that pop can, trash yourself
Think twice about tossing that pop can, since you might be trashing yourself, too.
Social Sciences
Nov 14, 2016
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4
To prescribe or not to prescribe?
Doctors are more likely to prescribe growth hormones for a child who does not meet federal guidelines for the therapy if the child's family requests it or if the physician believes in its intangible benefits, such as the ...
Social Sciences
Oct 20, 2016
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0
Marketing scholar investigates psychological effects of logo design
Marketers invest countless resources to design the perfect visual logo for their brand, believing that consumers apply a logo's meaning to its accompanying brand.
Social Sciences
Oct 5, 2016
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