K-pop and the consumption of culture

Should international K-pop fans support the group Blackpink after they used sacred elements of Hindu culture in a music video? Is it ok for a Kiwi K-pop fan to use Korean words and slang terms?

New study reveals best words for brand slogans

A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found that the attributes ...

You're never too busy for self-gifting, study finds

People who are feeling tense due to demands at work or home tend not to reward themselves with gifts, new research finds—even though a new product or visit to the spa might be exactly what they need.

What the frequency of your pay means for financial well-being

Wharton marketing professor Wendy De La Rosa was enjoying dinner with family when her cousin started raving about a new arrangement with his employer that allows him to access his wages each day through an app, rather than ...

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