The Journal of Consumer Research publishes scholarly research that covers empirical, theoretical, and methodological aspects of research on consumer behavior, spanning a broad range of fields including psychology, marketing, sociology, economics, anthropology, and communications. It is published by the University of Chicago Press.

Publisher
University of Chicago Press
Country
United States
History
1974-present
Website
http://jcr.wisc.edu

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Researchers explains how streaks motivate us

Friends out for a drink have hatched many a bright idea, but these insights (or what feel like insights at the time) don't usually end up published in academic journals. For researchers Jackie Silverman and Alixandra Barasch, ...

Study finds social media photos may drive new customers away

Social media marketers sharing photos of people vacationing in exotic locales or attending events at exclusive venues may actually be driving new customers away, according to a recently published Tulane University study.

K-pop and the consumption of culture

Should international K-pop fans support the group Blackpink after they used sacred elements of Hindu culture in a music video? Is it ok for a Kiwi K-pop fan to use Korean words and slang terms?

New study reveals best words for brand slogans

A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found that the attributes ...

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