The Journal of Consumer Research publishes scholarly research that covers empirical, theoretical, and methodological aspects of research on consumer behavior, spanning a broad range of fields including psychology, marketing, sociology, economics, anthropology, and communications. It is published by the University of Chicago Press.

Publisher
University of Chicago Press
Country
United States
History
1974-present
Website
http://jcr.wisc.edu

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Luxury consumption can fuel 'impostor syndrome' among some buyers

Purchasing luxury goods can affirm buyers' sense of status and enjoyment of items like fancy cars or fine jewelry. However, for many consumers, luxury purchases can fail to ring true, sparking feelings of inauthenticity that ...

Promotional games at retail stores increase consumer spending

Shoppers who win retail discounts through scratch-off tickets or other games of chance are more likely to make a purchase, and spend more money, than customers offered standard discounts that apply to everyone, according ...

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