The Journal of Consumer Research publishes scholarly research that covers empirical, theoretical, and methodological aspects of research on consumer behavior, spanning a broad range of fields including psychology, marketing, sociology, economics, anthropology, and communications. It is published by the University of Chicago Press.

Publisher
University of Chicago Press
Country
United States
History
1974-present
Website
http://jcr.wisc.edu

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What the frequency of your pay means for financial well-being

Wharton marketing professor Wendy De La Rosa was enjoying dinner with family when her cousin started raving about a new arrangement with his employer that allows him to access his wages each day through an app, rather than ...

LARPing has more intense effect than other entertainment

In season four of the Netflix series "Stranger Things," an alternate dimension "the Upside Down" bleeds into the real world. Now new research by the University of Sydney and Monash University has found this is a common experience ...

When money is tight, 'purchase happiness' is low

Whether they're getting a new shirt, a new computer, or taking a trip, people derive less "purchase happiness" from buying things when they feel financial stress, research from Duke University's Fuqua School of Business shows.

'Paradox brands' hold strong appeal for bicultural consumers

Bicultural consumers such as Asian Americans or Hispanic Americans are the fastest growing demographic in the U.S., and one of the challenges marketers face is how to build brands that resonate with consumers who have assimilated ...

Ending prices with ".99" can backfire on sellers

Setting a price just below a round number ($39.99 instead of $40) may lead consumers into thinking a product is less expensive than it really is—but it can sometimes backfire on sellers, a new study shows.

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