The Journal of Consumer Research publishes scholarly research that covers empirical, theoretical, and methodological aspects of research on consumer behavior, spanning a broad range of fields including psychology, marketing, sociology, economics, anthropology, and communications. It is published by the University of Chicago Press.

Publisher
University of Chicago Press
Country
United States
History
1974-present
Website
http://jcr.wisc.edu

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Feeling Self(ie)-Conscious

The perfect poolside vacation selfie. A braggy snap of the spread at your #friendsgiving dinner. That classic gag shot of the Eiffel Tower—with the top pinched between thumb and forefinger just so.

Research shows that busy people make healthier choices

Busyness is often thought of as a modern day affliction, but it can also help you delay gratification and make decisions that provide benefits over the long term, according to new research from the global business school ...

Keep them guessing, keep them gaming

Marketers everywhere are looking for what will entice consumers to make a purchase—not just once but repeatedly—and new research points to a rather surprising result.

Irony is the new black

A giddy tween wearing a Justin Bieber t-shirt at a Justin Bieber concert—not too surprising. But what about your hard rock friend showing up to a death metal party wearing a Justin Bieber t-shirt?

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