The Journal of Consumer Research publishes scholarly research that covers empirical, theoretical, and methodological aspects of research on consumer behavior, spanning a broad range of fields including psychology, marketing, sociology, economics, anthropology, and communications. It is published by the University of Chicago Press.

Publisher
University of Chicago Press
Country
United States
History
1974-present
Website
http://jcr.wisc.edu

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You're never too busy for self-gifting, study finds

People who are feeling tense due to demands at work or home tend not to reward themselves with gifts, new research finds—even though a new product or visit to the spa might be exactly what they need.

What the frequency of your pay means for financial well-being

Wharton marketing professor Wendy De La Rosa was enjoying dinner with family when her cousin started raving about a new arrangement with his employer that allows him to access his wages each day through an app, rather than ...

LARPing has more intense effect than other entertainment

In season four of the Netflix series "Stranger Things," an alternate dimension "the Upside Down" bleeds into the real world. Now new research by the University of Sydney and Monash University has found this is a common experience ...

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