The ugly consumer: Ridiculing those who shop ethically
No one wants to knowingly buy products made with child labor or that harm the environment.
Social Sciences
Jan 4, 2016
0
24
Journal of Consumer Psychology
If you purchase an embarrassing product online, do you still blush? New study says yes
Published research and common knowledge suggest that embarrassment is something we experience only when we are around other people.
Social Sciences
Aug 6, 2015
0
16
People experience embarrassment buying personal products online
Do you blush or avoid eye contact when you're standing in line to buy personal items? What about when you buy them online?
Social Sciences
Mar 31, 2015
0
19
Measuring the marketing effectiveness of asking versus telling
From "Got Milk?" to "What's in your wallet?" to "Are you a Mac or a PC?" promotional phrases consisting of a simple question have proven to be quite effective, but are they more effective than a simple statement? That depends. ...
Social Sciences
Mar 9, 2015
0
33
Social pressure stops Facebook users recommending products on social media sites
Facebook has more than 1.23 billion active users worldwide, with over 50 per cent of all users logging on to it on any given day. Most of Facebook's revenue comes from advertising and the company is looking at ways to make ...
Social Sciences
Jun 27, 2014
1
0
'Green' scale helps predict how consumers buy environmentally friendly products
(Phys.org) —How do consumers decide when faced with the option of buying a traditional product or a competing product that is marketed as "green?" Penn State Smeal College of Business faculty member Karen Winterich and ...
Social Sciences
Apr 3, 2014
1
0
Marketing professor finds that subliminal advertising has an effect
Professor Gerald Gorn, Chair Professor of Marketing at the Faculty of Business of The Hong Kong Polytechnic University (PolyU); and Ms Maria Galli from the Department of Economics and Business of the Universitat Pompeu Fabra ...
Social Sciences
Mar 21, 2014
0
0
Popcorn in the cinema: Oral interference sabotages advertising effects
Advertising uses repetition to increase consumers' preference for brands. Initially, novel brands gain in popularity due to repetition, which increases the likelihood that consumers later buy the brands. Particularly for ...
Social Sciences
Oct 14, 2013
2
0
Covert product placements in TV shows increase consumers' memories and brand attitudes, says study
(Phys.org) —Consumers who watch television sitcoms and see product placements through covert marketing have better memories of the products and better attitudes toward the brands, according to three joint studies led by ...
Economics & Business
Sep 24, 2013
1
0
Are Republicans more open to new product choices?
(Phys.org) —Some people may think of political conservatives as having a desire to maintain traditions, but a new study shows they also have a more adventurous side that seeks out variety in products.
Social Sciences
Aug 13, 2013
4
0
