Online reviewers: Yes, they're compensating for something (w/ Video)
Word-of-mouth and online product reviews may be less about sharing knowledge than you think, says a University of Michigan business professor.
Social Sciences
Jul 19, 2013
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Journal of Consumer Psychology
Cultural products have evolutionary roots
From Brad Pitt fighting zombies to Superman falling for Lois Lane, summer blockbuster season is upon us. But while Hollywood keeps trotting out new movies for the masses, plotlines barely change.
Social Sciences
Jun 12, 2013
0
0
Why we love it or hate it: The 3 E's
Why do brands such as Manchester United and Apple capture hearts and minds? When consumers feel a strong emotional attachment to a brand, there is seemingly nothing we would not do–from paying more for it to defending it ...
Social Sciences
May 9, 2013
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0
Marketing technique: Activating gender stereotypes just to knock 'em down
In certain circles, such as publishing, it has been well-documented that female authors have taken male pen names to attract a larger audience and/or get their book published. But should marketers actually highlight gender ...
Social Sciences
Feb 12, 2013
0
0
Do paper calendars help us plan better than digital calendars?
The popularity of digital calendars over paper calendars has grown significantly due to instant access to appointments, meetings and dates. But which type of calendar leads to higher efficiency?
Social Sciences
Jul 6, 2023
0
1
Demographic differences foster social ties in online support groups, study finds
Millions of adults in the U.S. join online support groups to help them attain health goals, ranging from weight loss to smoking cessation. In their quest to make connections, members have a tendency to hide demographic differences, ...
Social Sciences
Oct 23, 2020
0
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