Personalizing products and services is becoming more prevalent. Coffee shops, such as Starbucks, put customers' names on beverage cups, flight attendants address first-class fliers by name and direct mail, such as catalogs, ...
Economics & Business
Mar 16, 2017
0
4
Have you ever felt frustrated with your romantic partner, but nervous about bringing it up?
Social Sciences
Dec 15, 2016
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3
How do you build rapport with a new employer or someone on a first date? It turns out that there may be a simple strategy that's often overlooked: eat the same food as your companion.
Social Sciences
Jul 8, 2016
0
39
Have you ever wondered how to get your customers to write more positive reviews? Wait a while before you ask for feedback about a service or product.
Economics & Business
May 11, 2016
0
8
They watched, waiting for the instant the test subject smiled. University of Delaware marketing professor Michal Herzenstein and her research assistant knew what a smile meant. It was the "aha!" moment. It meant the subject ...
Economics & Business
Apr 19, 2016
0
11
Ethnic brand imagery, including American Indian mascots, can strengthen stereotypes, causing detrimental societal consequences, according to a newly published study conducted by a University of Montana researcher.
Social Sciences
Apr 13, 2016
1
10
Roughly 52 percent of American households will not have enough retirement income to maintain their standard of living if they retire at 65.
Social Sciences
Mar 28, 2016
0
13
Should you bring a shopping list when heading to the store or trust your memory?
Social Sciences
Mar 28, 2016
2
44
Not getting enough charitable donations? Try having people to touch sandpaper before you ask for money. A new study shows that touching rough surfaces triggers the emotion of empathy, which motivates people to donate to non-profit ...
Social Sciences
Mar 25, 2016
0
10
Thinking about death isn't doing the annuity industry any favors, but it could be the missing piece of a puzzle that has vexed economists for decades. That's according to a new study by two Boston College marketing professors ...
Social Sciences
Mar 14, 2016
1
5
