What gives bees their sweet tooth?

Scientists have discovered bees linger on a flower, emptying it of nectar, because they have sugar-sensing taste neurons which work together to prolong the pleasure of the sweetness.

A matter of taste: When do products benefit from mixed reviews?

How do consumers react to products with diverse online reviews? According to a new study in the Journal of Consumer Research, a mix of positive and negative reviews can benefit products that are evaluated based on personal ...

A role for calcium in taste perception

Calcium may not come to mind when you think of tasty foods, but in a study appearing in the January 8 issue of JBC, Japanese researchers have provided the first demonstration that calcium channels on the tongue are the targets ...

Team changes game for synthesizing new materials

University of Oregon chemist David C. Johnson likens his lab's newly published accomplishments to combining two flavors of ice cream—vanilla and chocolate—and churning out thousands of flavors to appeal to any taste bud.

What's really in that luscious chocolate aroma?

The mouth-watering aroma of roasted cocoa beans — key ingredient for chocolate — emerges from substances that individually smell like potato chips, cooked meat, peaches, raw beef fat, cooked cabbage, human sweat, ...

Fruit fly hunger games—taste neurons in control

A team of neuroscientists from the Champalimaud Centre for the Unknown (CCU), in Lisbon, Portugal, has discovered that specific taste neurons located in the fruit fly's proboscis confer a craving for protein. The results, ...

Taste test: Could sense of taste affect length of life?

Perhaps one of the keys to good health isn't just what you eat but how you taste it. Taste buds – yes, the same ones you may blame for that sweet tooth or French fry craving – may in fact have a powerful role in a long ...

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