By 2017, total advertising spending is expected to approach $136 billion, placing more pressure on management to demonstrate its impact on sales and stock prices. It's the age-old question of advertising effectiveness.
Economics & Business
Jan 13, 2016
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6
New chief executives, especially those appointed from outside an organisation, can see the company's stock price soar if they present their strategy to investors in their first 100 days, new research from Oxford has discovered. ...
Economics & Business
Jan 7, 2016
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4
Trade and financial shocks in the form of collapsing commodity prices and reduced availability of external financing have worsened Latin America's economic prospects in the past year, according to an issue brief from Rice ...
Economics & Business
Nov 18, 2015
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29
Take another discount on the stock price: Groupon fell hard on Wednesday as the company's new chief executive laid out his strategy in the face of a weakening sales.
Business
Nov 4, 2015
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31
When Barracuda Network's stock price tumbled almost 35 percent in one day last September, a new system developed by Berkeley-Haas researchers had already flagged the signs that led to the fall.
Economics & Business
Oct 26, 2015
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18
When two companies form a marketing alliance, investors always herald that as good news and send the companies' stock prices sky high, right? Well, maybe not. As a new study in the Journal of Marketing shows, marketing alliances ...
Economics & Business
Sep 23, 2015
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38
Yahoo CEO Marissa Mayer is promising to be away from the job for just a "limited time" when she gives birth to twins later this year, but the development only adds to the uncertainty some investors have long had about Yahoo.
Business
Sep 2, 2015
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25
Attention all you would-be forecasters out there. Do you want people to think you know the future? Then predict with a high degree of certainty that something will happen. According to a new study in the Journal of Marketing ...
Social Sciences
Aug 12, 2015
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11
China's Qihoo 360 Technology Co. Ltd., a provider of Internet security products and popular mobile browser, has received a $9.1 billion offer from a group led by its chief executive to buy out its public shareholders.
Business
Jun 18, 2015
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26
Investors can for the first time bet on the value of bitcoins through an established stock exchange after Nasdaq launched an index based on the cybercurrency in Stockholm, Sweden.
Internet
May 18, 2015
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29
